{"id":167390,"date":"2020-11-05T15:33:10","date_gmt":"2020-11-05T14:33:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=167390"},"modified":"2020-11-05T15:34:37","modified_gmt":"2020-11-05T14:34:37","slug":"les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/","title":{"rendered":"Les podcasts natifs comme moyen de communication percutant pour pr\u00e9senter votre r\u00e9cit de marque"},"content":{"rendered":"<p>Apr\u00e8s le succ\u00e8s rencontr\u00e9 par le webinaire \u2018Data ? Soyez pr\u00eat pour 2022\u2019, Trustmedia pr\u00e9sente un deuxi\u00e8me webinaire destin\u00e9 \u00e0 la communaut\u00e9 du marketing. Cette fois, la r\u00e9gie de Mediafin se focalise sur le nouveau segment en croissance rapide des podcasts de marque.<\/p>\n<p><em>\u201cLes podcasts connaissent actuellement un succ\u00e8s retentissant. De plus en plus de Belges \u00e9coutent des podcasts inspirants en voiture, dans les transports en commun et m\u00eame \u00e0 la maison. 21 % pr\u00e9f\u00e8rent les podcasts \u00e0 la radio, souvent dans le but d\u2019apprendre de nouvelles choses (66 %). Dans ce cadre, 17 % jugent importants qu\u2019une marque forte soit derri\u00e8re un podcast\u201d<\/em>, selon le Digimeter Rapport 2020.<\/p>\n<p>Les formats innovants et cr\u00e9atifs, comme les podcasts natifs, repr\u00e9sentent un compl\u00e9ment puissant \u00e0 la publicit\u00e9 classique pour faire passer un message sp\u00e9cifique \u00e0 des stakeholders.<\/p>\n<p><strong>Podcasts natifs<\/strong><\/p>\n<p>Les podcasts natifs vous offrent la possibilit\u00e9 de raconter votre r\u00e9cit d\u2019une mani\u00e8re g\u00e9rable et claire \u00e0 des int\u00e9ress\u00e9s, des prospects, des clients et des stakeholders. Et cela \u00e0 travers un m\u00e9dia disponible 24\/7.<\/p>\n<p>Content Republic, la division de contenu de marque de Trustmedia, a d\u00e9j\u00e0 produit au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e quelques podcasts et s\u00e9ries de podcasts natifs de haute qualit\u00e9. Des clients tels que Agoria, Belfius, EY, Salesforce et Telenet ont fait appel \u00e0 l\u2019expertise de Content Republic pour que leur r\u00e9cit et leur expertise touchent le groupe cible appropri\u00e9.<\/p>\n<p><strong>Webinaire gratuit<\/strong><\/p>\n<p>Content Republic partage son expertise lors d\u2019un <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/trustmedia-presents-webinar-native-podcasts-a-new-way-of-telling-your-brand-story-by-content-republic\/\">webinaire gratuit le jeudi 10\/12<\/a> afin de vous aider \u00e0 atteindre vos objectifs en misant sur les podcasts.<\/p>\n<ul>\n<li>Quelles possibilit\u00e9s s\u2019offrent \u00e0 vous d\u2019associer votre marque \u00e0 un podcast ?<\/li>\n<li>Comment mettre en oeuvre des podcasts et s\u00e9ries de podcasts comme moyen de communication cibl\u00e9 et percutant ?<\/li>\n<li>Comment cela fonctionne-t-il concr\u00e8tement ? Quelles bonnes pratiques est-il souhaitable de respecter ?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/trustmedia.be\/fr\/content\/trustmedia-presents-webinar-native-podcasts-content-republic\">Inscriptions ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trustmedia pr\u00e9sente un deuxi\u00e8me webinaire destin\u00e9 \u00e0 la communaut\u00e9 du marketing. Cette fois, Content Republic se focalise sur le nouveau segment en croissance rapide des podcasts de marque lors d\u2019un webinaire gratuit le jeudi 10\/12.<\/p>\n","protected":false},"author":7,"featured_media":164950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[9969,8274,11611,8311],"class_list":["post-167390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-content-republic-fr","tag-mediafin-fr","tag-podcast-fr","tag-trustmedia-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les podcasts natifs comme moyen de communication percutant pour pr\u00e9senter votre r\u00e9cit de marque<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les podcasts natifs comme moyen de communication percutant pour pr\u00e9senter votre r\u00e9cit de marque\" \/>\n<meta property=\"og:description\" content=\"Trustmedia pr\u00e9sente un deuxi\u00e8me webinaire destin\u00e9 \u00e0 la communaut\u00e9 du marketing. Cette fois, Content Republic se focalise sur le nouveau segment en croissance rapide des podcasts de marque lors d\u2019un webinaire gratuit le jeudi 10\/12.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T14:33:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T14:34:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Trustmedia_beyond-advertising.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/\"},\"author\":{\"name\":\"@Wim\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"headline\":\"Les podcasts natifs comme moyen de communication percutant pour pr\u00e9senter votre r\u00e9cit de marque\",\"datePublished\":\"2020-11-05T14:33:10+00:00\",\"dateModified\":\"2020-11-05T14:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/\"},\"wordCount\":328,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/les-podcasts-natifs-comme-moyen-de-communication-percutant-pour-presenter-votre-recit-de-marque\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Trustmedia_beyond-advertising.png\",\"keywords\":[\"Content Republic\",\"Mediafin\",\"podcast\",\"Trustmedia\"],\"articleSection\":[\"Featured\",\"Media - 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