{"id":166947,"date":"2020-10-29T09:38:02","date_gmt":"2020-10-29T08:38:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=166947"},"modified":"2020-12-04T12:23:24","modified_gmt":"2020-12-04T11:23:24","slug":"mediahuis-advertising-nomme-a-4-reprises-aux-digiday-marketing-advertising-awards-europeens","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/mediahuis-advertising-nomme-a-4-reprises-aux-digiday-marketing-advertising-awards-europeens\/","title":{"rendered":"Mediahuis Advertising nomme\u0301 a\u0300 4 reprises aux Digiday Marketing &#038; Advertising Awards europe\u0301ens"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<p class=\"column\">Mediahuis Advertising a e\u0301te\u0301 retenu a\u0300 quatre reprises en tant que finaliste des <strong>Digiday Marketing Awards Europe<\/strong>, et ce, sur un total de quatre inscriptions. Avec des cases fortement axe\u0301s sur la publicite\u0301 native, les partenariats de marque et les donne\u0301es, Mediahuis Belgique se positionne solidement face aux poids lourds internationaux.<\/p>\n<h3>MH Brand Studio en lice pour &lsquo;Best In-House\/Brand Studio&rsquo;<\/h3>\n<p class=\"column\"><strong>MH Brand Studio<\/strong>, l\u2019unite\u0301 de publicite\u0301 cre\u0301ative de Mediahuis Advertising, s\u2019est installe\u0301 dans le top trois des meilleurs Brand Studios d\u2019Europe, se mettant sur un pied d\u2019e\u0301galite\u0301 avec Create de CNN et Haymarket Automotive Studio. Dans son dossier, MH Brand Studio a mis en exergue ses diffe\u0301rents atouts, dont le lancement de \u2018Content Profiling\u2019, le premier produit de contenu de marque pilote\u0301 par les donne\u0301es, le de\u0301veloppement de partenariats forts, le succe\u0300s de la plateforme d\u2019inspiration \u2018BLIJF\u2019 et la popularite\u0301 de la campagne de solidarite\u0301 \u2018Ensemble Impact\u2019. Vous trouverez plus de cases sur www.mhbrandstudio.be.<\/p>\n<p class=\"column\"><strong>Hans De Loore<\/strong>, Head of MH Brand Studio : \u00ab En continuant a\u0300 investir dans la cre\u0301ativite\u0301 et la technologie, nous avons obtenu des re\u0301sultats qui aident nos clients a\u0300 vraiment avancer. Ajoutez a\u0300 cela le dynamisme inimaginable d\u2019une e\u0301quipe formidable aux multiples talents et vous savez pertinemment que vous e\u0302tes pre\u0302t a\u0300 vous mesurer aux meilleurs Brand Teams d\u2019Europe. \u00bb<\/p>\n<div class=\"column\">\n<h3>MH Data Studio en lice pour \u2018Best Use of AI\u2019<\/h3>\n<p><strong>MH Data Studio<\/strong>, l\u2019e\u0301quipe data de\u0301die\u0301e de Mediahuis Advertising, s\u2019est e\u0301galement vu accorder une nomination. Dans la cate\u0301gorie \u2018Best Use of AI\u2019, MH Data Studio a mis en e\u0301vidence son approche pour le de\u0301veloppement de campagnes personnalise\u0301es et la cre\u0301ation d\u2019audiences a\u0300 la mesure d\u2019un annonceur. Cette anne\u0301e, MH Data Studio a aussi de\u0301ja\u0300 remporte\u0301 un INMA Award pour \u2018Best Idea to Acquire or Retain Advertising Clients\u2019.<\/p>\n<h3>AXA &amp; De Plezantste Gemeente du Nieuwsblad en lice pour \u2018Best Use of Native Advertising\/Sponsored Content\u2019<\/h3>\n<p>Ce case a e\u0301te\u0301 construit sous trois angles forts : ceux du de\u0301partement marketing du Nieuwsblad, d\u2019AXA Insurance Belgium et de MH Brand Studio. AXA a demande\u0301 a\u0300 MH Brand Studio de trouver des fac\u0327ons cre\u0301atives d\u2019inte\u0301grer le top of mind des autorite\u0301s locales en Flandre, avec ses produits d\u2019assurances pour le secteur public. MH Brand Studio s\u2019est amene\u0301 avec un partenariat fort autour de la recherche de \u2018De Plezantste Gemeente\u2019 du Nieuwsblad, ainsi qu\u2019avec une campagne de contenu de marque forte paralle\u0300le. Vous de\u0301couvrirez plus sur ce case ici.<\/p>\n<h3>Mediahuis &amp; Piano en lice pour \u2018Most Effective\/Measurable Campaign\u2019<\/h3>\n<p>Conjointement avec Mediahuis Data Studio et Mediahuis Brand Studio, Piano a soumis \u2018Content Profiling\u2019, le produit de contenu de marque pilote\u0301e par les donne\u0301es. Celui-ci a e\u0301te\u0301 de\u0301veloppe\u0301 de\u0301but 2020, a\u0300 la mesure d\u2019un des plus grands acteurs belges sur le marche\u0301 FMCG, pour ensuite e\u0302tre commercialise\u0301 en aval. Le content profiling a pour but d\u2019exploiter des re\u0301cits pour ge\u0301ne\u0301rer des insights avance\u0301s autour de cibles et des re\u0301actions a\u0300 un produit ou une marque spe\u0301cifiques, et pour en dresser la carte. Cela demande en d\u2019autres termes une plateforme et un tableau de bord de gestion de donne\u0301es infaillible, ainsi qu\u2019une e\u0301quipe de storytellers et de scientifiques des donne\u0301es travaillant en parfaite harmonie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mediahuis Advertising est finaliste des Digiday Marketing Awards Europe \u00e0 quatre reprises. Avec des cas fortement ax\u00e9s sur la publicit\u00e9 native, les partenariats de marque et les donn\u00e9es, Mediahuis rivalise avec poids lourds internationaux.<\/p>\n","protected":false},"author":4,"featured_media":153542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[15589,12549,13273,14112,12544],"class_list":["post-166947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-digiday-marketing-advertising-awards-fr","tag-hans-de-loore-fr","tag-mediahuis-advertising-fr","tag-mh-brand-studio-fr","tag-mh-data-studio-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mediahuis Advertising nomme\u0301 a\u0300 4 reprises aux Digiday Marketing &amp; Advertising Awards europe\u0301ens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/mediahuis-advertising-nomme-a-4-reprises-aux-digiday-marketing-advertising-awards-europeens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediahuis Advertising nomme\u0301 a\u0300 4 reprises aux Digiday Marketing &amp; Advertising Awards europe\u0301ens\" \/>\n<meta property=\"og:description\" content=\"Mediahuis Advertising est finaliste des Digiday Marketing Awards Europe \u00e0 quatre reprises. 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