{"id":166322,"date":"2020-10-15T16:37:13","date_gmt":"2020-10-15T14:37:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=166322"},"modified":"2020-10-15T23:30:22","modified_gmt":"2020-10-15T21:30:22","slug":"the-oval-office-se-transforme-en-agence-de-communication-creative-a-part-entiere-mais-avec-sa-propre-vision-experience-driven-communication","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/the-oval-office-se-transforme-en-agence-de-communication-creative-a-part-entiere-mais-avec-sa-propre-vision-experience-driven-communication\/","title":{"rendered":"The Oval Office se transforme en agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, mais avec sa propre vision : ‘Experience Driven Communication’"},"content":{"rendered":"

The Oval Office<\/strong> se transforme en agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, mais avec sa propre vision : \u00ab Experience Driven Communication \u00bb. Pour renforcer cette \u00e9tape, les \u00e9quipes strat\u00e9giques et cr\u00e9atives ont \u00e9t\u00e9 \u00e9largies, deux nouvelles \u00e9quipes cr\u00e9atives ont \u00e9t\u00e9 recrut\u00e9es et les expertises en communication renforc\u00e9es.<\/p>\n

Executive Creative & Strategic Director Kristof Snels<\/strong> dirige les teams cr\u00e9atives et strat\u00e9giques, Managing Partner Olivier Trop<\/strong> les expertises communication et m\u00e9dias, tandis que sa coll\u00e8gue Managing Partner Isabelle De Schryver<\/strong> reste responsable des \u00e9quipes \u00e9v\u00e9nementielles et d’activation. Les 50 collaborateurs belges et leurs 15 coll\u00e8gues n\u00e9erlandais sont d\u00e9sormais \u00ab\u00a0pr\u00eats \u00e0 cr\u00e9er des exp\u00e9riences de campagnes de communication qui enrichissent la vie.\u00a0\u00bb<\/p>\n

Wouter Boits, Founder & CEO <\/strong>: \u00ab Ce que tout le monde ressentait d\u00e9j\u00e0 avant corona est soudainement devenu une \u00e9vidence indiscutable: sans\u00ab exp\u00e9riences live\u00bb, pas de vie, pas de rencontres personnelles, pas d’enrichissement social. La rencontre live constitue l’essence de toute existence, de chaque relation. \u00c9galement celle de la relation entre une marque et les humains. Et The Oval Office veut plus que jamais s\u2019appuyer sur cela et faire en sorte que cette relation soit enrichissante pour toutes les parties concern\u00e9es. D\u2019o\u00f9 \u00abExperience Driven Communication \u00bb.<\/em><\/p>\n

Olivier Trop, Managing Partner<\/strong> : \u00ab Nous rajoutons \u00e0 notre baseline \u2018We Make People Experience Brands\u2019 la ligne \u2018We Make Brands Experience People\u2019. Nous sommes en effet convaincus qu’une communication r\u00e9ussie est une communication \u00e0 double sens. Les gens ont toujours \u00e9t\u00e9 au centre, mais souvent en tant que consommateurs. La communication ax\u00e9e sur l’exp\u00e9rience place les gens au centre en tant qu\u2019\u00eatres humains, en tant que participants \u00e0 part enti\u00e8re \u00e0 la vie \u00e9conomique, sociale et culturelle avec leurs propres croyances, valeurs, pr\u00e9f\u00e9rences, objectifs et besoins. En communication aussi, il faut avant tout inspirer les gens et leur faire d\u00e9couvrir la valeur ajout\u00e9e des marques. Et vice versa. Ce n’est qu’ainsi que les marques pourront construire des relations r\u00e9ellement durables \u00bb.<\/em><\/p>\n

Kristof Snels, Executive Creative & Strategic Director <\/strong>: \u00ab Avec cette \u00e9volution, nous r\u00e9affirmons en tant qu’agence notre croyance en la puissance des exp\u00e9riences. Les exp\u00e9riences deviennent de plus en plus importantes pour les gens. Les consommateurs – et en interne les collaborateurs – attendent des marques et des organisations qu’elles leur permettent d’exp\u00e9rimenter ou de ressentir et vivre de vraies choses. Je suis convaincu que les exp\u00e9riences deviendront de plus en plus le c\u0153ur des campagnes de communication plut\u00f4t qu’un trajet s\u00e9par\u00e9. J’ai h\u00e2te de travailler avec nos strat\u00e8ges, nos cr\u00e9atifs et nos \u00e9quipes d’experts pour cr\u00e9er des campagnes de communication pour nos clients qui soient percutantes et ax\u00e9es sur l’exp\u00e9rience \u00bb.<\/em><\/p>\n

Expertise en communication externe et interne<\/h3>\n

Afin de traduire cette vision en campagnes de communication 360\u00b0 r\u00e9ussies, l’agence renforce son \u00e9quipe strat\u00e9gique et ses expertises en communication. Sous la houlette de Kristof Snels, les Strategic Planners Marijke Dubois<\/strong> et Barbara Verougstraete<\/strong> conseilleront les clients et d\u00e9finiront les lignes strat\u00e9giques des campagnes. Client Service Director Evy Donse<\/strong> et Expert Employee Communication Mieke Fonck<\/strong> se concentreront sur la communication interne, convaincues que les organisations ne peuvent vraiment faire la diff\u00e9rence que lorsque leurs collaborateurs vivent vraiment la strat\u00e9gie et les valeurs de l’entreprise.<\/p>\n

Pour l’\u00e9laboration concr\u00e8te des campagnes, les Client Service Directors Annick Nees, Dries Mahieu et Vincent Thijs et les account teams feront appel aux experts internes dans le domaine du content & storytelling, du digital & social, des m\u00e9dias, de la fid\u00e9lisation, des \u00e9v\u00e9nements & de l’activation de marque.<\/p>\n

Isabelle De Schryver, Managing Partner<\/strong> : \u00ab Huit ans apr\u00e8s la cr\u00e9ation de l’agence, nous croyons plus que jamais que les exp\u00e9riences live sont un puissant moyen de connecter les personnes et les marques. Avec notre nouvelle vision, nous allons d\u00e9sormais \u00ab all-the-way \u00bb dans les campagnes que nous cr\u00e9ons: pas de communication sans exp\u00e9rience live, pas d’exp\u00e9rience live sans communication \u00bb<\/em>.<\/p>\n

\"\"

De gauche \u00e0 droite : Olivier Trop (Associ\u00e9 G\u00e9rant), Wouter Boits (Fondateur & PDG), Isabelle De Schryver (Associ\u00e9e G\u00e9rante) et Kristof Snels (Ex\u00e9cutif Cr\u00e9atif & Directeur Strat\u00e9gique).<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Ovale Office se r\u00e9v\u00e8le \u00eatre une agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, avec sa propre vision : \u00ab\u00a0Experience Driven Communication\u00a0\u00bb. Pour renforcer cette \u00e9tape, les \u00e9quipes strat\u00e9giques et cr\u00e9atives sont \u00e9largies.<\/p>\n","protected":false},"author":25,"featured_media":166320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[15267,15268,9453,13809,15269,15270,9452,86,9456],"class_list":["post-166322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-barbara-verougstaete","tag-evy-donse-fr","tag-isabelle-de-schryver-fr","tag-kristof-snels-fr","tag-marijke-dubois-fr","tag-mieke-fonck-fr","tag-olivier-trop-fr","tag-the-oval-office","tag-wouter-boits-fr"],"acf":[],"yoast_head":"\nThe Oval Office se transforme en agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, mais avec sa propre vision : 'Experience Driven Communication'<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/the-oval-office-se-transforme-en-agence-de-communication-creative-a-part-entiere-mais-avec-sa-propre-vision-experience-driven-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Oval Office se transforme en agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, mais avec sa propre vision : 'Experience Driven Communication'\" \/>\n<meta property=\"og:description\" content=\"The Ovale Office se r\u00e9v\u00e8le \u00eatre une agence de communication cr\u00e9ative \u00e0 part enti\u00e8re, avec sa propre vision : "Experience Driven Communication". 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