{"id":165959,"date":"2020-10-14T00:01:06","date_gmt":"2020-10-13T22:01:06","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=165959"},"modified":"2020-10-14T11:12:40","modified_gmt":"2020-10-14T09:12:40","slug":"mindshare-famousgrey-et-volvo-sassocient-pour-a-million-more","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/mindshare-famousgrey-et-volvo-sassocient-pour-a-million-more\/","title":{"rendered":"Mindshare, FamousGrey et Volvo s’associent pour \u00ab A Million More \u00bb"},"content":{"rendered":"

En kick-off de sa campagne \u00ab A Million More \u00bb, Volvo diffusera un spot de 112 secondes le mardi 14 octobre \u00e0 18h53 sur VTM, \u00e0 20h06 sur La Une et \u00e0 19h42 sur RTL. Cette campagne sera soutenue en t\u00e9l\u00e9, cin\u00e9ma, OOH, online vid\u00e9o et RP.<\/p>\n

\u00ab A Million More \u00bb d\u00e9voile les critiques rencontr\u00e9es par le pass\u00e9 par l\u2019invention de la ceinture de s\u00e9curit\u00e9, alors qu\u2019elle a sauv\u00e9 1 million de vies. Et d\u2019autres innovations de la marque (Speed Cap et Driving Facing Camera) permettront de sauver encore 1 million de vies.<\/p>\n

Cette campagne est surtout une histoire inspirante qui d\u00e9montre que parfois il faut prendre des d\u00e9cisions audacieuses, difficiles et controvers\u00e9es pour faire ce qui nous semble juste.<\/p>\n

Lolita Swanet<\/strong>, Marketing Campaign Manager chez Volvo Car BeLux : \u00ab Chez Volvo, l\u2019\u00eatre humain a toujours \u00e9t\u00e9 au centre de toutes nos pr\u00e9occupations. La s\u00e9curit\u00e9 est grav\u00e9e dans notre ADN, rendre les voitures s\u00fbres pour tous est un de nos leitmotivs les plus chers. La campagne refl\u00e8te cette vision. Elle met en avant le g\u00e9nie de nos ing\u00e9nieurs et l\u2019importance de croire en ce que nous faisons malgr\u00e9 les critiques ou les difficult\u00e9s que nous pouvons rencontrer. Parce qu\u2019il faut continuer \u00e0 croire en nos id\u00e9es et parfois s\u2019obstiner contre vents et mar\u00e9es pour changer les mentalit\u00e9s. C\u2019est l\u2019histoire de l\u2019invention de la ceinture de s\u00e9curit\u00e9 \u00e0 3 points qui, au jour d\u2019aujourd\u2019hui, a sauv\u00e9 1 million de vies. \u00bb<\/em><\/p>\n

https:\/\/www.youtube.com\/watch?v=r__E_xT9ijM&feature=emb_title<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab A Million More \u00bb d\u00e9voile les critiques rencontr\u00e9es par le pass\u00e9 par l\u2019invention de la ceinture de s\u00e9curit\u00e9, alors qu\u2019elle a sauv\u00e9 1 million de vies. Et d\u2019autres innovations de Volvo permettront de sauver encore 1 million de vies.<\/p>\n","protected":false},"author":7,"featured_media":45694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8551,15238,94,15237],"class_list":["post-165959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-famousgrey-fr","tag-lolita-swanet-fr","tag-mindshare-fr","tag-volvo-fr"],"acf":[],"yoast_head":"\nMindshare, FamousGrey et Volvo s'associent pour \u00ab A Million More \u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/mindshare-famousgrey-et-volvo-sassocient-pour-a-million-more\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mindshare, FamousGrey et Volvo s'associent pour \u00ab A Million More \u00bb\" \/>\n<meta property=\"og:description\" content=\"\u00ab A Million More \u00bb d\u00e9voile les critiques rencontr\u00e9es par le pass\u00e9 par l\u2019invention de la ceinture de s\u00e9curit\u00e9, alors qu\u2019elle a sauv\u00e9 1 million de vies. 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