{"id":165770,"date":"2020-10-08T12:36:15","date_gmt":"2020-10-08T10:36:15","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=165770"},"modified":"2020-10-08T14:42:28","modified_gmt":"2020-10-08T12:42:28","slug":"le-bam-marketing-congress-devoile-son-programme","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-bam-marketing-congress-devoile-son-programme\/","title":{"rendered":"Le BAM Marketing Congress d\u00e9voile son programme"},"content":{"rendered":"<p>Du 28 novembre au 4 d\u00e9cembre se tiendra le <strong><a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/bam-marketing-congress-2020\/\">BAM Marketing Congress \u00ab Digital First \u00bb<\/a><\/strong>. Durant cette semaine, pas moins de 80 intervenants \u00e9volueront sur la sc\u00e8ne num\u00e9rique, dont de nombreux experts belges et internationaux de renom.<\/p>\n<p>\u00ab\u00a0<em>Le Netflix de l\u2019inspiration et de la formation en marketing. Voil\u00e0 comment je d\u00e9crirais cette 39<sup>e<\/sup> \u00e9dition du BAM Marketing Congress<\/em> \u00bb, d\u00e9clare son pr\u00e9sident, <strong>Alex Thor\u00e9<\/strong> (Magis Company). Au terme de l\u2019\u00e9v\u00e9nement, l\u2019ensemble des pr\u00e9sentations, d\u00e9bats et workshops seront encore disponibles en ligne pendant trois mois pour toutes les personnes inscrites. \u00ab\u00a0<em>C\u2019est un point tr\u00e8s important. Nous sommes bien conscients qu\u2019il est difficile de se lib\u00e9rer pendant six jours. Et ce ne serait pas non plus tr\u00e8s productif d\u2019\u00e9couter toute une s\u00e9rie d\u2019expos\u00e9s les uns apr\u00e8s les autres. Il vaut mieux prendre le temps de (r\u00e9)\u00e9couter attentivement chaque intervention. <\/em>\u00bb<\/p>\n<p><strong>Un foisonnement de contenus<\/strong><\/p>\n<p>En parcourant le programme \u00e9tabli par la commission du Congr\u00e8s, on se rend compte que ces trois mois ne seront pas de trop pour profiter de tout. \u00ab\u00a0Netflix offre un beau mix de films et de s\u00e9ries\u00a0; nous avons opt\u00e9 quant \u00e0 nous pour un savant dosage de keynotes, de sessions sur les six axes du Meaningful Marketing Framework et de s\u00e9ries \u00ab\u00a0industry &amp; thematic\u00a0\u00bb. La brochette d\u2019orateurs va de Christian Van Thillo (DPG Media) \u00e0 Alexander De Croo en passant par des experts internationaux tels que Jodie Jackson (auteur de \u00ab\u00a0You are what you read\u00a0\u00bb) et Rachel Botsman (auteure de \u00ab\u00a0Who can you trust ?\u00a0\u00bb).<\/p>\n<p>C\u00f4t\u00e9 annonceurs, des t\u00e9nors tels que les top managers Johnny Thys, Guillaume Boutin (Proximus) et John Porter (Telenet) seront au rendez-vous. \u00ab\u00a0Mais nous r\u00e9unirons \u00e9galement sur sc\u00e8ne Aude Mayence (Delhaize), Kris Michiels (Unilever) et Thomas Lejeune Debarre (D\u00e9cathlon), ajoute Thor\u00e9. Nous voulons \u00e0 la fois offrir une inspiration \u00ab\u00a0directe\u00a0\u00bb et esquisser un cadre plus large qui favorise la r\u00e9flexion. C\u2019est pourquoi nous avons invit\u00e9 notamment l\u2019auteur de \u00ab\u00a0Team Human\u00a0\u00bb, Douglas Rushkoff.\u00a0\u00bb<\/p>\n<p>Comme l\u2019ann\u00e9e derni\u00e8re, quelque 80 orateurs prendront la parole durant le congr\u00e8s. \u00ab<em>\u00a0Nous allons poursuivre sur la lanc\u00e9e du nouveau concept \u00e0 la carte introduit en 2019,<\/em> indique Alex Thor\u00e9. <em>Mais le niveau sera encore plus \u00e9lev\u00e9 que l\u2019ann\u00e9e derni\u00e8re. Le contenu de ce congr\u00e8s pourrait m\u00eame \u00eatre sup\u00e9rieur \u00e0 celui d\u2019une formation universitaire actuelle en marketing et en commerce. C\u2019est pourquoi, en ces temps troubl\u00e9s, l\u2019\u00e9v\u00e9nement est une v\u00e9ritable aubaine non seulement pour les sp\u00e9cialistes du marketing et des m\u00e9dias, mais aussi pour les entrepreneurs et dirigeants.\u00a0<\/em>\u00bb<\/p>\n<p>Outre le contenu, la forme est bien s\u00fbr \u00e9galement importante. Ce qui frappe d\u2019embl\u00e9e dans ce congr\u00e8s num\u00e9rique, ce sont les possibilit\u00e9s offertes en mati\u00e8re de networking. Alex Thor\u00e9 commente\u00a0: \u00ab\u00a0<em>Nous proposerons non seulement une fonction de chat pour lancer des conversations de fond, mais aussi la possibilit\u00e9 de mener des discussions plus informelles. Le format digital s\u2019y pr\u00eate aussi tr\u00e8s bien.\u00a0<\/em>\u00bb<\/p>\n<p>Signalons que les frais de participation au BAM Marketing Congress\u00a0sont d\u00e9lib\u00e9r\u00e9ment bas pour permettre \u00e0 un maximum de professionnels, aussi du monde des PME, de profiter du programme. \u00ab\u00a0<em>Le prix d\u00e9pend du moment d\u2019inscription et de l\u2019appartenance ou non \u00e0 l\u2019association, explique Alex Thor\u00e9. Mais avouez que 139\u00a0euros comme tarif de base pour regarder et \u00e9couter 80 orateurs pendant trois mois, c\u2019est vraiment donn\u00e9\u00a0!\u00a0<\/em>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du 28 novembre au 4 d\u00e9cembre se tiendra le BAM Marketing Congress \u00ab Digital First \u00bb. Durant cette semaine, pas moins de 80 intervenants \u00e9volueront sur la sc\u00e8ne num\u00e9rique, dont de nombreux experts belges et internationaux de renom.<\/p>\n","protected":false},"author":4,"featured_media":161341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9518,8990,9375],"class_list":["post-165770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-alex-thore-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-congress-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le BAM Marketing Congress d\u00e9voile son programme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-bam-marketing-congress-devoile-son-programme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le BAM Marketing Congress d\u00e9voile son programme\" \/>\n<meta property=\"og:description\" content=\"Du 28 novembre au 4 d\u00e9cembre se tiendra le BAM Marketing Congress \u00ab Digital First \u00bb. 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