{"id":165289,"date":"2020-09-28T10:52:02","date_gmt":"2020-09-28T08:52:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=165289"},"modified":"2020-09-28T20:23:12","modified_gmt":"2020-09-28T18:23:12","slug":"bam-lance-the-institute-for-meaningful-marketing","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/","title":{"rendered":"BAM lance The Institute for Meaningful Marketing"},"content":{"rendered":"

La Belgian Association of Marketing (BAM) <\/strong>lance l\u2019Institute for Meaningful Marketing (IMM)<\/strong><\/a>, en collaboration avec les deux principales \u00e9coles de commerce belges Solvay Brussels School of Economics and Management et Vlerick Business School.<\/p>\n

L\u2019objectif est de former les acteurs du marketing pour qu\u2019ils puissent accompagner des projets ax\u00e9s sur le client, l\u2019innovation et la transformation. \u00c0 cette fin, BAM a \u00e9galement d\u00e9velopp\u00e9 un processus de certification qui permet aux \u00e9tudiants de d\u00e9crocher le Certificate for Meaningful Marketing.<\/p>\n

De quelles connaissances et comp\u00e9tences les marketers ont-ils besoin aujourd\u2019hui pour regagner leur place dans la C-suite ? Comment pouvons-nous les aider \u00e0 peaufiner leurs connaissances afin de diriger les processus d\u2019innovation et de transformation centr\u00e9s sur le client ? BAM et les deux \u00e9coles de commerce donnent un coup de pouce aux sp\u00e9cialistes du marketing en leur proposant huit modules, une \u00e9valuation personnelle et des conseils en vue d\u2019identifier leurs lacunes et de s\u00e9lectionner les modules pour y rem\u00e9dier.<\/p>\n

L\u2019Institute for Meaningful Marketing s\u2019adresse aux entreprises et aux organisations qui veulent se d\u00e9marquer en ne se focalisant pas uniquement sur le profit et la valeur pour les actionnaires, mais en contribuant aussi \u00e0 la r\u00e9alisation efficace des objectifs de d\u00e9veloppement social (ODD) et, partant, \u00e0 la construction d\u2019un monde meilleur.<\/p>\n

Dominique Vercraeye<\/strong>, cofondateur de The Chosen Group et pr\u00e9sident du Steering Comittee de l\u2019IMM : \u00ab La cr\u00e9ation a \u00e9t\u00e9 motiv\u00e9e par la conviction que le succ\u00e8s de l\u2019innovation et de la transformation d\u00e9pend de l\u2019orientation client. Notre ambition est d\u2019aider les futurs responsables marketing \u00e0 acqu\u00e9rir ou peaufiner les comp\u00e9tences requises pour guider correctement les entreprises et autres organisations dans leur parcours de transformation. De cette mani\u00e8re, les marketers belges s\u2019engagent dans la voie du Meaningful Marketing.<\/em> \u00bb<\/p>\n

\u00ab Il faut armer les marketers pour qu\u2019ils deviennent le moteur du changement\u00a0\u00bb<\/em>, explique Irene Personne<\/strong>, CEO & Founder de Personne Consulting et cheville ouvri\u00e8re du projet, \u00e0 propos cette m\u00e9thode. \u00ab C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 un programme d\u2019\u00e9valuation et de formation personnalis\u00e9, ax\u00e9 sur les comp\u00e9tences \u00e0 acqu\u00e9rir ou \u00e0 perfectionner. \u00bb<\/em><\/p>\n

Marion Debruyne<\/strong>, doyenne de la Vlerick Business School : \u00ab Les marketers sont les leviers de changements positifs gr\u00e2ce \u00e0 leur audace pour aller de l\u2019avant. Cette mission est \u00e9troitement li\u00e9e \u00e0 l\u2019ADN de notre \u00e9tablissement, et c\u2019est la raison pour laquelle nous soutenons l\u2019initiative de l\u2019Institute for Meaningful Marketing.<\/em> \u00bb<\/p>\n

Benjamin Beeckmans<\/strong>, Director Company-Specific Programmes \u00e0 la Solvay Brussels School : \u00ab Notre mission est d\u2019inciter les professionnels, tant d\u00e9butants qu\u2019exp\u00e9riment\u00e9s, \u00e0 repousser les limites du syst\u00e8me \u00e9conomique et \u00e0 devenir les leaders de demain. Fortement ax\u00e9 sur l\u2019\u00e9change de connaissances, le d\u00e9veloppement individuel et les multiples opportunit\u00e9s de r\u00e9seautage, ce programme est essentiel pour tout marketer qui souhaite progresser personnellement et faire progresser son entreprise. Il s\u2019inscrit dans la droite ligne de l\u2019objectif fondamental de la Solvay Brussels School. Gr\u00e2ce \u00e0 notre vaste expertise en mati\u00e8re d\u2019innovation strat\u00e9gique, de strat\u00e9gie de donn\u00e9es et de transformation num\u00e9rique, nous sommes convaincus que nous pouvons apporter une importante contribution \u00e0 ce programme.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

BAM lance l\u2019Institute for Meaningful Marketing avec la Solvay Brussels School of Economics and Management et la Vlerick Business School. L’objectif est de former les marketers pour des projets ax\u00e9s sur le client, l\u2019innovation et la transformation.<\/p>\n","protected":false},"author":4,"featured_media":165285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8990,15156,15157,15158,15159,15160,15161,15162],"class_list":["post-165289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-benjamin-beeckmans-fr","tag-dominque-vercraeye-fr","tag-institute-for-meaningful-marketing-fr","tag-irene-personne-fr","tag-marion-debruyne-fr","tag-solvay-business-school-fr","tag-vlerick-business-school-fr"],"acf":[],"yoast_head":"\nBAM lance The Institute for Meaningful Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM lance The Institute for Meaningful Marketing\" \/>\n<meta property=\"og:description\" content=\"BAM lance l\u2019Institute for Meaningful Marketing avec la Solvay Brussels School of Economics and Management et la Vlerick Business School. L'objectif est de former les marketers pour des projets ax\u00e9s sur le client, l\u2019innovation et la transformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-28T08:52:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-28T18:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"BAM lance The Institute for Meaningful Marketing\",\"datePublished\":\"2020-09-28T08:52:02+00:00\",\"dateModified\":\"2020-09-28T18:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png\",\"keywords\":[\"BAM (Belgian Association of Marketing)\",\"Benjamin Beeckmans\",\"Dominque Vercraeye\",\"Institute for Meaningful Marketing\",\"Irene Personne\",\"Marion Debruyne\",\"Solvay Business School\",\"Vlerick Business School\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\",\"name\":\"BAM lance The Institute for Meaningful Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png\",\"datePublished\":\"2020-09-28T08:52:02+00:00\",\"dateModified\":\"2020-09-28T18:23:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png\",\"width\":685,\"height\":685},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAM lance The Institute for Meaningful Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BAM lance The Institute for Meaningful Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"BAM lance The Institute for Meaningful Marketing","og_description":"BAM lance l\u2019Institute for Meaningful Marketing avec la Solvay Brussels School of Economics and Management et la Vlerick Business School. L'objectif est de former les marketers pour des projets ax\u00e9s sur le client, l\u2019innovation et la transformation.","og_url":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/","og_site_name":"MediaSpecs","article_published_time":"2020-09-28T08:52:02+00:00","article_modified_time":"2020-09-28T18:23:12+00:00","og_image":[{"width":685,"height":685,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"BAM lance The Institute for Meaningful Marketing","datePublished":"2020-09-28T08:52:02+00:00","dateModified":"2020-09-28T18:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/"},"wordCount":549,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png","keywords":["BAM (Belgian Association of Marketing)","Benjamin Beeckmans","Dominque Vercraeye","Institute for Meaningful Marketing","Irene Personne","Marion Debruyne","Solvay Business School","Vlerick Business School"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/","url":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/","name":"BAM lance The Institute for Meaningful Marketing","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png","datePublished":"2020-09-28T08:52:02+00:00","dateModified":"2020-09-28T18:23:12+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/Institute-for-Meaningful-Marketing.png","width":685,"height":685},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-lance-the-institute-for-meaningful-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"BAM lance The Institute for Meaningful Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/165289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=165289"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/165289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/165285"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=165289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=165289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=165289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}