{"id":165017,"date":"2020-09-23T14:47:46","date_gmt":"2020-09-23T12:47:46","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=165017"},"modified":"2020-09-24T10:11:35","modified_gmt":"2020-09-24T08:11:35","slug":"le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/","title":{"rendered":"Le nouveau Comit\u00e9 Ex\u00e9cutif de BAM maintient le cap du Meaningful Marketing"},"content":{"rendered":"

Le 10 septembre dernier, pour la premi\u00e8re fois, le Conseil d’Administration de BAM<\/strong> a \u00e9t\u00e9 directement \u00e9lu par les membres. Ce conseil a maintenant choisi les membres de son Comit\u00e9 Ex\u00e9cutif<\/strong>, l\u2019organe qui pilote l\u2019association au quotidien.<\/p>\n

Le Conseil d\u2019Administration a choisi de reconduire Koen Van Impe<\/strong> comme pr\u00e9sident, Annie Courbet<\/strong> comme vice-pr\u00e9sidente et Burt Risk\u00e9<\/strong> en tant que tr\u00e9sorier. Un second poste de vice-pr\u00e9sidente a \u00e9t\u00e9 cr\u00e9\u00e9 et attribu\u00e9 \u00e0 Hanan Challouki<\/strong>, nouvelle venue dans le Conseil d\u2019Administration et fer de lance de l\u2019inclusivit\u00e9.<\/p>\n

Nous avons glan\u00e9 les r\u00e9actions et les ambitions pour l\u2019association de ce quattuor.<\/p>\n

Retour sur 2017, l’ann\u00e9e o\u00f9 BAM a vu le jour. \u00ab Ces trois ann\u00e9es n’ont pas \u00e9t\u00e9 de tout repos\u00a0\u00bb, <\/em>confesse Burt Risk\u00e9<\/strong> (Trends Business Information\/Roularta), tr\u00e9sorier de BAM. \u00ab\u00a0Nous sommes partis de trois associations professionnelles qui avaient \u00e0 c\u0153ur de d\u00e9fendre les int\u00e9r\u00eats de leurs membres pour cr\u00e9er une association unique, mais aussi une communaut\u00e9 ouverte. Nous voulions que tous les m\u00e9tiers du marketing soient repr\u00e9sent\u00e9s : analyse des donn\u00e9es, digital, m\u00e9dias, communication, soci\u00e9t\u00e9s de conseil, annonceurs, start-ups, etc. Bref, un mix unique en son genre ! \u00bb<\/em><\/p>\n

Comme on pouvait s’y attendre, les trois premi\u00e8res ann\u00e9es ont \u00e9t\u00e9 mouvement\u00e9es, mais le bilan s\u2019av\u00e8re positif au dire des membres du nouveau comit\u00e9 ex\u00e9cutif. \u00ab Le monde du marketing \u00e9volue rapidement\u00a0\u00bb, <\/em>souligne la vice-pr\u00e9sidente Annie Courbet<\/strong> (Brocom). \u00ab\u00a0Nous voulons aider les sp\u00e9cialistes du marketing \u00e0 \u00e9voluer, surtout apr\u00e8s la crise du coronavirus. Et le Meaningful Marketing Framework constitue un \u00e9l\u00e9ment cl\u00e9 de cette ambition. Il combine en effet toutes les dimensions du nouveau marketing : de la durabilit\u00e9 \u00e0 la technologie. C\u2019est la meilleure fa\u00e7on d\u2019adopter une approche r\u00e9ellement centr\u00e9e sur le client ! Ce cadre cr\u00e9e \u00e0 la fois une vision et une structure. Mais soyons clairs : nous ne sommes qu’au d\u00e9but. Nous avons d\u00e9fini six piliers, mais nous devons encore aider davantage les marketers \u00e0 faire \u00e9voluer leur entreprise dans le bon sens. \u00bb<\/em><\/p>\n

\u00ab La philosophie du Meaningful Marketing \u2013 \u00e9labor\u00e9e d\u00e8s le lancement de BAM \u2013 est plus que jamais d’actualit\u00e9\u00a0\u00bb<\/em>, confirme le pr\u00e9sident Koen Van Impe<\/strong> (&Koo). \u00ab\u00a0Que l’on parle de meaningful, de durabilit\u00e9 ou encore de purpose, cette d\u00e9marche f\u00e9d\u00e8re de plus en plus d\u2019acteurs du marketing. Il est donc logique que nous poursuivions sur cette lanc\u00e9e dans les ann\u00e9es \u00e0 venir.\u00a0\u00bb<\/em><\/p>\n

Innover et rajeunir<\/strong><\/p>\n

Pour ce faire, l\u2019association doit miser sur l\u2019innovation et le rajeunissement. Koen Van Impe\u00a0: \u00ab Non seulement nous voulons innover en tant qu’association \u2013 je songe notamment au premier congr\u00e8s num\u00e9rique que nous organiserons en d\u00e9cembre \u2013, mais nous entendons \u00e9galement inspirer nos membres dans ce domaine, en nous basant bien s\u00fbr sur le cadre du meaningful marketing. Par ailleurs, nous devons aussi attirer plus de jeunes. Je suis donc ravi d\u2019en voir un bon nombre si\u00e9ger \u00e0 notre Conseil d’Administration. Il est imp\u00e9ratif d’int\u00e9grer leurs conceptions dans notre vision du meaningful marketing, car ils portent un regard tr\u00e8s diff\u00e9rent sur la soci\u00e9t\u00e9. \u00bb<\/em><\/p>\n

L\u2019une de ces \u00e9toiles montantes est Hanan Challouki (Allyens). \u00ab Le marketing doit suivre les \u00e9volutions rapides de la soci\u00e9t\u00e9\u00a0\u00bb<\/em>, estime la toute nouvelle vice-pr\u00e9sidente. \u00ab\u00a0La recherche de valeurs est au c\u0153ur du m\u00e9tier. C\u2019est pr\u00e9cis\u00e9ment ce que j\u2019appr\u00e9cie chez BAM. L\u2019association est tourn\u00e9e vers l\u2019avenir et veut offrir plus de sens et de valeur ajout\u00e9e, en aidant les entreprises \u00e0 adopter une strat\u00e9gie \u00e0 long terme. \u00bb<\/em><\/p>\n

Avec cette vision claire et un bel \u00e9quilibre entre hommes et femmes, professionnels chevronn\u00e9s et jeunes loups, issus de tous les secteurs, le nouveau Conseil d\u2019Administration a tous les atouts en main pour poursuivre avec fruit sa mission au cours des trois prochaines ann\u00e9es. Dans quelques semaines, les membres valideront cette vision et commenceront \u00e0 \u00e9laborer un plan pour l\u2019affiner davantage.<\/p>\n

\"\"

Comit\u00e9 Ex\u00e9cutif de BAM – Annie Courbet, Burt Risk\u00e9, Hanan Challouki et Koen Van Impe (de gauche \u00e0 droite)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Conseil d\u2019Administration du BAM a \u00e9lu les membres du Comit\u00e9 Ex\u00e9cutif. Koen Van Impe a \u00e9t\u00e9 r\u00e9\u00e9lu pr\u00e9sident, Annie Courbet et Hanan Challouki vice-pr\u00e9sidentes et Burt Risk\u00e9 tr\u00e9sorier.<\/p>\n","protected":false},"author":4,"featured_media":165009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[12427,8990,14961,14958,4089],"class_list":["post-165017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-annie-courbet-fr","tag-bam-belgian-association-of-marketing-fr","tag-burt-riske-fr","tag-hanan-challouki-fr","tag-koen-van-impe"],"acf":[],"yoast_head":"\nLe nouveau Comit\u00e9 Ex\u00e9cutif de BAM maintient le cap du Meaningful Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le nouveau Comit\u00e9 Ex\u00e9cutif de BAM maintient le cap du Meaningful Marketing\" \/>\n<meta property=\"og:description\" content=\"Le Conseil d\u2019Administration du BAM a \u00e9lu les membres du Comit\u00e9 Ex\u00e9cutif. Koen Van Impe a \u00e9t\u00e9 r\u00e9\u00e9lu pr\u00e9sident, Annie Courbet et Hanan Challouki vice-pr\u00e9sidentes et Burt Risk\u00e9 tr\u00e9sorier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T12:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T08:11:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/BAM-Executive-Committee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"806\" \/>\n\t<meta property=\"og:image:height\" content=\"806\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Le nouveau Comit\u00e9 Ex\u00e9cutif de BAM maintient le cap du Meaningful Marketing\",\"datePublished\":\"2020-09-23T12:47:46+00:00\",\"dateModified\":\"2020-09-24T08:11:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/\"},\"wordCount\":730,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-nouveau-comite-executif-de-bam-maintient-le-cap-du-meaningful-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/09\/BAM-Executive-Committee.jpg\",\"keywords\":[\"Annie Courbet\",\"BAM (Belgian Association of Marketing)\",\"Burt Risk\u00e9\",\"Hanan Challouki\",\"Koen Van Impe\"],\"articleSection\":[\"Media - 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