{"id":164288,"date":"2020-09-10T10:05:02","date_gmt":"2020-09-10T08:05:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=164288"},"modified":"2020-09-10T21:00:25","modified_gmt":"2020-09-10T19:00:25","slug":"bam-et-cube-intensifient-leur-collaboration-et-organisent-le-6-octobre-un-evenement-de-lancement","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bam-et-cube-intensifient-leur-collaboration-et-organisent-le-6-octobre-un-evenement-de-lancement\/","title":{"rendered":"BAM et CUBE intensifient leur collaboration et organisent le 6 octobre un \u00e9v\u00e9nement de lancement"},"content":{"rendered":"<p><strong>BAM (Belgian Association of Marketing) et CUBE (Consumer and Customer Understanding Belgium) annoncent qu\u2019ils vont encore davantage conjuguer leurs forces, tant pour la gestion de cette seconde association qu\u2019en termes d\u2019activit\u00e9s communes. Un \u00e9v\u00e9nement de lancement aura lieu le mardi 6 octobre. Pour \u00e9viter tout malentendu : CUBE continue d\u2019exister ind\u00e9pendamment en tant qu\u2019association d\u00e9fendant les int\u00e9r\u00eats des bureaux d\u2019\u00e9tudes de march\u00e9.<\/strong><\/p>\n<p>BAM et CUBE travaillent ensemble depuis un certain temps. Cette coop\u00e9ration va maintenant \u00eatre renforc\u00e9e. Dor\u00e9navant, l\u2019\u00e9quipe de BAM sera charg\u00e9e d\u2019organiser les \u00e9v\u00e9nements de CUBE, ainsi que leurs activit\u00e9s communes. Elle s\u2019occupera en outre de g\u00e9rer l\u2019association, qui compte 30 membres, repr\u00e9sentant environ 1.000 collaborateurs. BAM compte pour sa part quelque 600 membres (entreprises et particuliers).<\/p>\n<p>\u00ab <em>\u00c0 l\u2019heure actuelle, il est crucial de conna\u00eetre \u00e0 fond le consommateur et le client<\/em> \u00bb, explique <strong>Ludovic Depoortere<\/strong> (Haystack Consulting), pr\u00e9sident de CUBE. \u00ab <em>En travaillant plus \u00e9troitement avec BAM, nous pouvons, d\u2019une part, procurer plus rapidement et plus efficacement \u00e0 notre cible des insights consommateurs et, d\u2019autre part, mieux \u00e9valuer les besoins du march\u00e9. Qui plus est, cela nous aide \u00e0 professionnaliser notre association.<\/em> \u00bb<\/p>\n<p>\u00ab <em>Le Meaningful Marketing se base sur la compr\u00e9hension du client<\/em> \u00bb, confirme <strong>Koen Van Impe<\/strong> (&amp;Koo), pr\u00e9sident de BAM. \u00ab <em>Selon nous, les entreprises doivent se centrer davantage sur les besoins du client et gagner en pertinence \u00e0 ses yeux. Cela n\u2019est possible que si l\u2019on se fait une id\u00e9e pr\u00e9cise de ses attentes.<\/em> \u00bb<\/p>\n<p>La collaboration portera \u00e9galement sur les contenus. \u00c0 ce titre, le BAM Virtual Marketing Congress int\u00e9grera des interventions sur le Market Research. Qui plus est, un certain nombre d\u2019activit\u00e9s conjointes sont d\u00e9j\u00e0 pr\u00e9vues pour l\u2019ann\u00e9e prochaine.<\/p>\n<p>Les deux partenaires organisent le 6 octobre prochain <strong>un \u00e9v\u00e9nement<\/strong> <strong>(virtuel) de lancement<\/strong> qui r\u00e9unira les deux pr\u00e9sidents et plusieurs keynote speakers sur le lien entre Market Research et Meaningful Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BAM et CUBE vont encore davantage conjuguer leurs forces, tant pour la gestion de cette seconde association qu\u2019en termes d\u2019activit\u00e9s communes. Les deux partenaires organisent le mardi 6 octobre prochain un \u00e9v\u00e9nement (virtuel) de lancement.<\/p>\n","protected":false},"author":4,"featured_media":164285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8990,10450,4089,15011],"class_list":["post-164288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-cube-consumer-understanding-belgium-fr","tag-koen-van-impe","tag-ludovic-depoortere-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAM et CUBE intensifient leur collaboration et organisent le 6 octobre un \u00e9v\u00e9nement de lancement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bam-et-cube-intensifient-leur-collaboration-et-organisent-le-6-octobre-un-evenement-de-lancement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM et CUBE intensifient leur collaboration et organisent le 6 octobre un \u00e9v\u00e9nement de lancement\" \/>\n<meta property=\"og:description\" content=\"BAM et CUBE vont encore davantage conjuguer leurs forces, tant pour la gestion de cette seconde association qu\u2019en termes d\u2019activit\u00e9s communes. 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