{"id":164138,"date":"2020-09-07T16:50:36","date_gmt":"2020-09-07T14:50:36","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=164138"},"modified":"2020-09-08T10:29:08","modified_gmt":"2020-09-08T08:29:08","slug":"le-soir-renforce-son-offre-digitale","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-soir-renforce-son-offre-digitale\/","title":{"rendered":"Le Soir renforce son offre digitale"},"content":{"rendered":"<p><strong>Le Soir lance un nouvel abonnement Start, une option Famille et optimise son offre digitale \u00e0 destination des entreprises et organisations.<\/strong><\/p>\n<p>Gr\u00e2ce au nouvel <strong>abonnement Start<\/strong>, les nouveaux abonn\u00e9s peuvent acc\u00e9der \u00e0 tous les articles de la r\u00e9daction du Soir en illimit\u00e9 pour 9\u20ac par mois. Les newsletters \u00ab abonn\u00e9s \u00bb sont \u00e9galement incluses dans cette nouvelle formule. Le journal en version num\u00e9rique (PDF) ainsi que le Club du Soir offrant plus de 20.000 places par an pour des \u00e9v\u00e9nements culturels ou sportifs restent quant \u00e0 eux r\u00e9serv\u00e9s aux abonn\u00e9s Premium (anciennement 100% num\u00e9rique) \u00e0 15\u20ac par mois. Cette nouvelle offre permet au Soir de cibler un nouveau public, prioritairement les 25-40 ans, qui est d\u00e9j\u00e0 habitu\u00e9 \u00e0 payer pour du divertissement de qualit\u00e9.<\/p>\n<p><strong>L\u2019option Famille<\/strong> permet aux abonn\u00e9s \u00ab Premium \u00bb et \u00ab Premium Papier \u00bb de partager leur abonnement digital avec 4 membres de leur famille vivant sous le m\u00eame toit. Chacun des 4 \u00ab invit\u00e9s \u00bb peut cr\u00e9er son propre compte donnant acc\u00e8s \u00e0 l\u2019ensemble des contenus de la r\u00e9daction du Soir et permettant de b\u00e9n\u00e9ficier, \u00e0 terme, de contenus personnalis\u00e9s en fonction de ses int\u00e9r\u00eats. L\u2019option Famille est disponible pour 3\u20ac\/mois pour les abonn\u00e9s \u00ab Premium \u00bb et gratuitement pour les abonn\u00e9s \u00ab Premium Papier \u00bb.<\/p>\n<p>Le Soir a revu son offre digitale pour <strong>les plus grands groupes<\/strong> (entreprises et organisations). Ainsi, le journal offre maintenant des abonnements comprenant jusqu\u2019\u00e0 100 comptes individuels. Au-del\u00e0 de 100 comptes, des solutions sur mesure sont mises \u00e0 la disposition des entreprises.<\/p>\n<p>Peu importe l\u2019abonnement choisi, les abonn\u00e9s du Soir b\u00e9n\u00e9ficient chaque jour de l\u2019expertise de plus de 100 journalistes et ont acc\u00e8s \u00e0 toutes les analyses, reportages, entretiens et grands formats en illimit\u00e9. La base d\u2019abonn\u00e9s directs du Soir a connu une croissance de 16% au cours des 12 derniers mois. Le journal peut d\u00e9sormais se targuer d\u2019avoir plus de 130.000 abonn\u00e9s payants et partenaires depuis le d\u00e9but de l\u2019ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Soir lance un nouvel abonnement Start, une option Famille (avec 4 membres de famille) et optimise son offre digitale \u00e0 destination des entreprises et organisations jusqu\u2019\u00e0 100 comptes individuels.<\/p>\n","protected":false},"author":4,"featured_media":164130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13913,9007,7989,7869],"class_list":["post-164138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-abonnement-payant","tag-digital-fr","tag-le-soir-fr","tag-rossel-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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