{"id":162492,"date":"2020-07-21T09:00:57","date_gmt":"2020-07-21T07:00:57","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=162492"},"modified":"2020-07-21T10:10:50","modified_gmt":"2020-07-21T08:10:50","slug":"transfer-soutient-le-tourisme-belge-avec-lecran-visitbelgium","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/transfer-soutient-le-tourisme-belge-avec-lecran-visitbelgium\/","title":{"rendered":"Transfer soutient le tourisme belge avec l’\u00e9cran #VisitBelgium"},"content":{"rendered":"

Les \u00e9conomies locales et internationales ont besoin de temps pour gu\u00e9rir et se remettre de la crise du coronavirus. Malheureusement, le \u00ab\u00a0back to normal\u00a0\u00bb est un concept encore tr\u00e8s relatif pour les secteurs durement affect\u00e9s par la crise. Les m\u00e9dias belges doivent se soutenir mutuellement et faire preuve de solidarit\u00e9 en ces temps bouscul\u00e9s. Par cet \u00e9lan de solidarit\u00e9 que Transfer initie, ils sollicitent les marques afin qu\u2019elles contribuent \u00e0 la relance d\u2019un secteur qui gagne \u00e0 \u00eatre secouru.<\/p>\n

Conscient de la venue de la f\u00eate nationale de la Belgique, Transfer annonce le bloc publicitaire #VisitBelgium. Par cette nouvelle initiative ils veulent mettre le focus sur les annonceurs touristiques locaux et r\u00e9gionaux qui ont besoin de tout le soutien post-Corona. En collaboration avec des annonceurs qui financent les \u00e9crans, Transfer fait attention \u00e0 la beaut\u00e9 que notre propre pays offre.<\/p>\n

Dans le large \u00e9ventail de ses cha\u00eenes th\u00e9matiques, Transfer recense plusieurs cha\u00eenes belges, la ligne \u00e9ditoriale est pr\u00e9cis\u00e9ment ax\u00e9e sur du contenu local. On retrouve ainsi le tourisme local (Eclips\/Evenaar\/PlattelandsTV), le bricolage (Dobbit), les reportages (Kanaal Z\/Canal Z) ou encore la culture musicale \u2018feelgood\u2019 (Ment\/Studio100). Ces cha\u00eenes jouent un r\u00f4le majeur dans le paysage par la proximit\u00e9 de leur contenu. C\u2019est pr\u00e9cis\u00e9ment de cette belgitude dont Transfer souhaite faire profiter les acteurs du secteur touristique belge.<\/p>\n

Transfer invite toute marque belge \u00e0 poser un acte de solidarit\u00e9 : il s\u2019agit de se porter acqu\u00e9reur de ces blocs et de les offrir ensuite aux offices du tourisme. Le 1er ao\u00fbt, Transfer ouvrira des blocs premiums pour soutenir le tourisme belge. Les marques belges m\u00e9c\u00e8nes seront ainsi le partenaire sponsor du #VisitBelgium block. Cet \u00e9lan contribuera doublement \u00e0 davantage de belgitude. Le contenu de cet \u00e9cran publicitaire #VisitBelgium est propos\u00e9 exclusivement aux annonceurs du secteur touristique r\u00e9gional belge qui n\u2019ont pas d\u2019autres campagnes payantes sur un r\u00e9seau m\u00e9dia above the line. Les blocs #VisitBelgium seront pr\u00e9sents sur toutes les cha\u00eenes belges (Nord et Sud) sous Transfer pendant un mois.<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

Transfer souhaite soutenir le secteur touristique belge et lance le bloc publicitaire #VisitBelgium. Le 1er ao\u00fbt, la r\u00e9gie publicitaire ouvrira des blocs premium compos\u00e9s exclusivement de contenu local.<\/p>\n","protected":false},"author":4,"featured_media":162487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[14797,7533,1368],"class_list":["post-162492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-visitbelgium-fr","tag-television","tag-transfer-media-fr"],"acf":[],"yoast_head":"\nTransfer soutient le tourisme belge avec l'\u00e9cran #VisitBelgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/transfer-soutient-le-tourisme-belge-avec-lecran-visitbelgium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transfer soutient le tourisme belge avec l'\u00e9cran #VisitBelgium\" \/>\n<meta property=\"og:description\" content=\"Transfer souhaite soutenir le secteur touristique belge et lance le bloc publicitaire #VisitBelgium. 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