{"id":160371,"date":"2020-06-10T09:48:28","date_gmt":"2020-06-10T07:48:28","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=160371"},"modified":"2020-06-11T09:53:23","modified_gmt":"2020-06-11T07:53:23","slug":"nouveau-format-invideo-chez-ip-belgium","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouveau-format-invideo-chez-ip-belgium\/","title":{"rendered":"Nouveau format &lsquo;inVideo&rsquo; chez IP Belgium"},"content":{"rendered":"<p>Il y a peu, <strong>IP Belgium<\/strong> pr\u00e9sentait des nouveaut\u00e9s en termes d\u2019enrichissement de formats \u00ab inStream \u00bb pour les pre-roll et mid-roll. D\u00e9sormais, la r\u00e9gie propose un nouveau <strong>format \u00ab inVideo \u00bb<\/strong>.<\/p>\n<p>Ce format s\u2019affiche au sein m\u00eame des contenus vid\u00e9os tout en respectant l\u2019exp\u00e9rience utilisateur. Il n\u2019est diffus\u00e9 qu\u2019aupr\u00e8s d\u2019internautes engag\u00e9s vis-\u00e0-vis du contenu (au moins 10 secondes apr\u00e8s le d\u00e9marrage) et si le player est enti\u00e8rement visible \u00e0 l\u2019\u00e9cran.<\/p>\n<p>Accessible sous achat Run of Network ou dans un contexte sp\u00e9cifique, ce format garantit un environnement \u00ab premium et brandsafe \u00bb pour le contenu. Le format \u00ab inVideo \u00bb est accessible facilement en IO et en ventes programmatiques avec un tarif simple (co\u00fbts de production inclus dans le m\u00e9dia CPM).<\/p>\n<p>Ces formats s&rsquo;appuient sur la technologie d\u00e9velopp\u00e9e par Adways et ont \u00e9t\u00e9 adapt\u00e9s par les \u00e9quipes techniques d&rsquo;IP Belgium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IP Belgium \u00e9largit encore ses possibilit\u00e9s cr\u00e9atives avec le format \u00ab\u00a0inVideo\u00a0\u00bb. Ce format est affich\u00e9 dans la vid\u00e9o elle-m\u00eame, uniquement pour les internautes ayant une connexion avec le contenu et si le lecteur est en \u00ab plein \u00e9cran \u00bb.<\/p>\n","protected":false},"author":4,"featured_media":159445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[14446,7584],"class_list":["post-160371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-adways-fr","tag-ip-belgium-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveau format &#039;inVideo&#039; chez IP Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/nouveau-format-invideo-chez-ip-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau format &#039;inVideo&#039; chez IP Belgium\" \/>\n<meta property=\"og:description\" content=\"IP Belgium \u00e9largit encore ses possibilit\u00e9s cr\u00e9atives avec le format &quot;inVideo&quot;. 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