{"id":159968,"date":"2020-06-03T17:29:46","date_gmt":"2020-06-03T15:29:46","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159968"},"modified":"2020-06-08T11:23:32","modified_gmt":"2020-06-08T09:23:32","slug":"flair-change-son-adn","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/","title":{"rendered":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans"},"content":{"rendered":"<p>\u00c0 partir de fin juin, <strong>Flair<\/strong> endossera une toute nouvelle tenue avec un profond restyling, et un nouveau positionnement, encore plus pertinent. Plus que jamais, Flair s\u2019int\u00e9ressera \u00e0 une soci\u00e9t\u00e9 inclusive, o\u00f9 tout le monde compte quel que soit son milieu, son identit\u00e9, son \u00e9ducation ou son origine, et avec une grande attention pour les young urbans. Pour r\u00e9aliser ce nouveau positionnement, Flair collabore avec <strong>NextGenity<\/strong>, l\u2019agence de recherche et de content marketing inclusif cr\u00e9\u00e9e par Sihame El Kaouakibi.<\/p>\n<p>Outre une nouvelle palette de couleurs et de nouvelles polices, la photographie b\u00e9n\u00e9ficie elle aussi d\u2019un upgrade et il y aura quatre nouveaux grands piliers r\u00e9dactionnels : <em>Talking Points<\/em> \u00e0 propos des petites et grandes choses de la vie, <em>Self Love<\/em> avec une photographie positive et les th\u00e8mes Mode &amp; Beaut\u00e9,<em> Gen Flair<\/em> \u00e0 propos des d\u00e9cisions importantes de la vie, et <em>Flair Chillax<\/em> avec des suggestions de recettes et de sorties. Le projet sera aussi prolong\u00e9 en ligne via le site web de Flair et ses m\u00e9dias sociaux.<\/p>\n<p><strong>Eva Van Driessche<\/strong>, r\u00e9dactrice en chef : \u00ab <em>Nous voulons rendre Flair encore plus inclusif, encore plus pertinent et encore plus diversifi\u00e9. Et c\u2019est le groupe cible jeune qui le pilote. Nous clarifions notre positionnement : accent sur un groupe cible jeune (20-30 ans) et atmosph\u00e8re jeune et urbaine, pour reprendre un r\u00f4le de pionnier. Flair devient plus pertinent, plus frais, plus jeune, plus diversifi\u00e9, plus color\u00e9.<\/em> \u00bb<\/p>\n<h3>Une \u00e9dition sp\u00e9ciale et une action de lancement<\/h3>\n<p>Le nouveau projet d\u00e9marrera le 30 juin avec une \u00e9dition sp\u00e9ciale Self love, pour laquelle <strong>Jitske Van de Veire<\/strong> assumera pour une semaine le r\u00f4le de r\u00e9dactrice en chef. C\u2019est \u00e9galement dans ce num\u00e9ro que para\u00eetront les r\u00e9sultats de la grande enqu\u00eate \u2018Self love\u2019, avec des constats.<\/p>\n<p>Une action de lancement sp\u00e9ciale est pr\u00e9vue pour les annonceurs, avec une mention dans le concours Flair en print et sur <em>Flair.be<\/em>.<\/p>\n<p>Vous d\u00e9couvrirez plus de d\u00e9tails dans ce <a href=\"https:\/\/youtu.be\/yp-d-8DElh8\">vid\u00e9o<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nouveau projet d\u00e9marrera le 30 juin. Eva Van Driessche, r\u00e9dactrice en chef : \u00ab Nous clarifions notre positionnement : accent sur un groupe cible jeune (20-30 ans) et atmosph\u00e8re jeune et urbaine, pour reprendre un r\u00f4le de pionnier. \u00bb<\/p>\n","protected":false},"author":4,"featured_media":160215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[10429,14530],"class_list":["post-159968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-eva-van-driessche-fr","tag-jitske-van-de-veire-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans\" \/>\n<meta property=\"og:description\" content=\"Le nouveau projet d\u00e9marrera le 30 juin. Eva Van Driessche, r\u00e9dactrice en chef : \u00ab Nous clarifions notre positionnement : accent sur un groupe cible jeune (20-30 ans) et atmosph\u00e8re jeune et urbaine, pour reprendre un r\u00f4le de pionnier. \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-03T15:29:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-08T09:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png\" \/>\n\t<meta property=\"og:image:width\" content=\"891\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans\",\"datePublished\":\"2020-06-03T15:29:46+00:00\",\"dateModified\":\"2020-06-08T09:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\"},\"wordCount\":355,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png\",\"keywords\":[\"Eva Van Driessche\",\"Jitske Van de Veire\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\",\"name\":\"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png\",\"datePublished\":\"2020-06-03T15:29:46+00:00\",\"dateModified\":\"2020-06-08T09:23:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png\",\"width\":891,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/","og_locale":"fr_FR","og_type":"article","og_title":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans","og_description":"Le nouveau projet d\u00e9marrera le 30 juin. Eva Van Driessche, r\u00e9dactrice en chef : \u00ab Nous clarifions notre positionnement : accent sur un groupe cible jeune (20-30 ans) et atmosph\u00e8re jeune et urbaine, pour reprendre un r\u00f4le de pionnier. \u00bb","og_url":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/","og_site_name":"MediaSpecs","article_published_time":"2020-06-03T15:29:46+00:00","article_modified_time":"2020-06-08T09:23:32+00:00","og_image":[{"width":891,"height":635,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans","datePublished":"2020-06-03T15:29:46+00:00","dateModified":"2020-06-08T09:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/"},"wordCount":355,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png","keywords":["Eva Van Driessche","Jitske Van de Veire"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/","url":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/","name":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png","datePublished":"2020-06-03T15:29:46+00:00","dateModified":"2020-06-08T09:23:32+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/06\/Flair_nieuwe_moodboard.png","width":891,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/flair-change-son-adn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Flair \u00e9volue : plus inclusif, plus diversifi\u00e9 et attentif aux young urbans"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/159968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=159968"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/159968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/160215"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=159968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=159968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=159968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}