{"id":159780,"date":"2020-05-31T08:25:29","date_gmt":"2020-05-31T06:25:29","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159780"},"modified":"2020-05-31T09:11:26","modified_gmt":"2020-05-31T07:11:26","slug":"roularta-media-lance-content-to-commerce-placement-de-messages-issus-des-medias-sociaux-sur-les-sites-de-roularta","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/roularta-media-lance-content-to-commerce-placement-de-messages-issus-des-medias-sociaux-sur-les-sites-de-roularta\/","title":{"rendered":"Roularta Media lance Content To Commerce : placement de messages issus des m\u00e9dias sociaux sur les sites de Roularta"},"content":{"rendered":"<p><strong>Roularta Media<\/strong> a r\u00e9cemment lanc\u00e9 une formule <strong>Content To Commerce (CTC)<\/strong> qui permet aux annonceurs de placer tr\u00e8s facilement leurs publications issues des m\u00e9dias sociaux sur les sites Roularta, \u00e0 la fois sur ordinateur et sur mobile.<\/p>\n<p>Pour tous les annonceurs qui veulent donner un bon coup de pouce \u00e0 leurs ventes num\u00e9riques, Roularta propose Content To Commerce sur base d&rsquo;un co\u00fbt par clic attractif. Content To Commerce convient parfaitement aux messages de type \u00ab\u00a0drive-to-shop\u00a0\u00bb, avec un appel \u00e0 l&rsquo;action concret comme une action de r\u00e9duction, l&rsquo;ouverture d&rsquo;un compte bancaire, des actions d&rsquo;essai de nouveaux produits, etc.<\/p>\n<p>La formule offre de nombreux avantages : le mat\u00e9riel existe d\u00e9j\u00e0 et est converti par Roularta, la port\u00e9e est beaucoup plus large que la base de fans des m\u00e9dias sociaux de l&rsquo;entreprise et la publication se retrouve \u00e9galement dans un <strong>environnement fiable et s\u00fbr<\/strong>, ce qui augmente les chances de cliquer.<\/p>\n<p>Pour l&rsquo;aspect technologique, Roularta Media s&rsquo;appuie sur la technologie de la start-up am\u00e9ricaine Spaceback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9cemment, Roularta Media a lanc\u00e9 une formule Content To Commerce (CTC) qui permet aux annonceurs de publier facilement leurs publications issues des r\u00e9seaux sociaux sur les sites Roularta, \u00e0 la fois sur ordinateur et sur mobile.<\/p>\n","protected":false},"author":4,"featured_media":159770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[54,9547,40,6728],"class_list":["post-159780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-roularta-advertising-fr","tag-roularta-advertising-online-fr","tag-sites-web","tag-social-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roularta Media lance Content To Commerce : placement de messages issus des m\u00e9dias sociaux sur les sites de Roularta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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