{"id":159667,"date":"2020-05-28T16:33:51","date_gmt":"2020-05-28T14:33:51","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159667"},"modified":"2020-05-28T17:12:47","modified_gmt":"2020-05-28T15:12:47","slug":"serviceplan-annonce-une-nouvelle-structure-lintegration-de-mediaplus-et-mediascale","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/serviceplan-annonce-une-nouvelle-structure-lintegration-de-mediaplus-et-mediascale\/","title":{"rendered":"Serviceplan annonce une nouvelle structure : l&rsquo;int\u00e9gration de Mediaplus et Mediascale"},"content":{"rendered":"<p><strong>Serviceplan<\/strong> a d\u00e9cid\u00e9 de commun accord de mettre fin \u00e0 la collaboration avec <strong>Sophie Vanderwinkel<\/strong> &#8211; qui \u00e9tait directrice g\u00e9n\u00e9rale de l\u2019agence m\u00e9dia au sein du groupe Serviceplan, Mediaplus Belgium, depuis le 1er septembre 2018.<\/p>\n<p>Les d\u00e9fis futurs du secteur de la communication en g\u00e9n\u00e9ral et du secteur des m\u00e9dias en particulier incitent \u00e0 revoir la structure d&rsquo;agences du groupe et \u00e0 se concentrer pleinement sur les d\u00e9veloppements et \u00e9volutions num\u00e9riques dans le monde des data et de toutes leurs applications.<\/p>\n<p>Aujourd&rsquo;hui, il a \u00e9t\u00e9 d\u00e9cid\u00e9 de rapprocher l&rsquo;agence m\u00e9dia du groupe, <strong>Mediaplus<\/strong> et <strong>MediaScale<\/strong>. La nouvelle structure, Mediascale et Mediaplus, sera plac\u00e9e sous la direction de <strong>Regis Watrisse<\/strong> et <strong>Enzo Ricciulli<\/strong>, respectivement dans le groupe depuis 2012 et 2014 et en tant que partenaires Mediascale depuis l&rsquo;\u00e9t\u00e9 2016.<\/p>\n<p>Les deux partenaires seront assist\u00e9s dans le d\u00e9veloppement de la proposition m\u00e9dia du Serviceplan, par Damien Nicolas (ex-Groupe M, ex-Zenith \/ Publicis Media), Delphine Goor (ex-OMD), Olivier Renson (ex-Actiris) et Alice Lee (Mediascale).<\/p>\n<p><strong>Damien Nicolas<\/strong> poursuivra la transformation num\u00e9rique de l&rsquo;offre m\u00e9diatique et, avec sa fonction transversale, reliera les m\u00e9dias aux autres disciplines num\u00e9riques de la House of Communication. <strong>Delphine Goor<\/strong> sera responsable de toutes les cha\u00eenes de m\u00e9dias hors ligne et assurera un vent innovant ici. <strong>Olivier Renson<\/strong> \u00e9tendra davantage tous les canaux num\u00e9riques, les r\u00e9seaux sociaux payants, la recherche Google et les offres num\u00e9riques classiques. Apr\u00e8s 3 ans d&rsquo;exp\u00e9rience chez Mediascale, <strong>Alice Lee<\/strong> sera responsable de l&rsquo;ensemble du produit programmatique au sein du Serviceplan Group en Belgique.<\/p>\n<p>En tant que partenaire, Enzo Ricciulli poursuivra le d\u00e9veloppement de l&rsquo;ensemble de la gamme BI et assurera l&rsquo;internationalisation de la gamme Mediascale au sein du groupe. Fort de sa longue exp\u00e9rience en marketing de performance, Regis Watrisse jouera un r\u00f4le important de consultant aupr\u00e8s des grands comptes au sein de l&rsquo;offre m\u00e9dia en Belgique.<\/p>\n<p>Peter Vande Graveele, CEO de Serviceplan Group Benelux, remercie Sophie Vanderwinkel pour la coop\u00e9ration professionnelle des 2 derni\u00e8res ann\u00e9es et le processus de changement qu&rsquo;elle a men\u00e9, qui en tire d\u00e9sormais les fruits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Vande Graveele, CEO de Serviceplan Group Benelux, annonce l&rsquo;int\u00e9gration de Mediaplus et Mediascale dirig\u00e9 par Regis Watrisse et Enzo Ricciulli. Depuis septembre 2018, Sophie Vanderwinkel dirige Mediaplus, elle quitte l&rsquo;entreprise.<\/p>\n","protected":false},"author":4,"featured_media":146955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[14481,10907,14482,14478,9199,13062,14480,10719,14479,8383,10717],"class_list":["post-159667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-alice-lee-fr","tag-damien-nicolas-fr","tag-delphine-goor-fr","tag-enzo-ricciulli-fr","tag-mediaplus-fr","tag-mediascale-fr","tag-olivier-renson-fr","tag-peter-vande-graveele-fr","tag-regis-watrisse-fr","tag-serviceplan-fr","tag-sophie-vanderwinkel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan annonce une nouvelle structure : l&#039;int\u00e9gration de Mediaplus et Mediascale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/serviceplan-annonce-une-nouvelle-structure-lintegration-de-mediaplus-et-mediascale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serviceplan annonce une nouvelle structure : l&#039;int\u00e9gration de Mediaplus et Mediascale\" \/>\n<meta property=\"og:description\" content=\"Peter Vande Graveele, CEO de Serviceplan Group Benelux, annonce l&#039;int\u00e9gration de Mediaplus et Mediascale dirig\u00e9 par Regis Watrisse et Enzo Ricciulli. 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