{"id":159640,"date":"2020-05-28T10:04:39","date_gmt":"2020-05-28T08:04:39","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159640"},"modified":"2020-05-28T17:04:09","modified_gmt":"2020-05-28T15:04:09","slug":"business-am-lance-native-prime-pour-toucher-egalement-les-utilisateurs-dadblocker","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/business-am-lance-native-prime-pour-toucher-egalement-les-utilisateurs-dadblocker\/","title":{"rendered":"Business AM lance Native Prime pour toucher \u00e9galement les utilisateurs d&rsquo;adblocker"},"content":{"rendered":"<p>Pour le deuxi\u00e8me mois cons\u00e9cutif, <strong>Business AM<\/strong>, qui s&rsquo;adresse au public des entreprises, a d\u00e9pass\u00e9 le million de pages vues. En outre, ils lancent le <strong>Native Prime<\/strong>, une m\u00e9thode de publicit\u00e9 qui r\u00e9siste \u00e0 l&rsquo;\u00e9preuve d&rsquo;adblockers.<\/p>\n<p>Les adblockers sont de plus en plus utilis\u00e9s par les internautes belges. En effet, 36% d&rsquo;entre eux les utilisent. Un d\u00e9fi pour les annonceurs et les fournisseurs de m\u00e9dias qui doivent atteindre le public ad\u00e9quat autant que possible. Native Prime offre une r\u00e9ponse \u00e0 ce d\u00e9fi et veille \u00e0 ce que les native ads soient visibles sur le net m\u00eame avec des adblockers.<\/p>\n<p><strong>Klaas Olbrechts<\/strong> (BusinessGM) : <em>\u00ab<\/em> <em>La native ad prend de plus en plus d&rsquo;importance, non seulement dans la presse \u00e9crite, mais aussi sous forme num\u00e9rique. C&rsquo;est pourquoi nous ne la cachons pas, mais nous r\u00e9servons plut\u00f4t une place de choix \u00e0 la publicit\u00e9 de nos annonceurs \u00bb<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour le deuxi\u00e8me mois cons\u00e9cutif, Business AM, qui s&rsquo;adresse au public des entreprises, a d\u00e9pass\u00e9 le million de pages vues. En outre, ils lancent le Native Prime, une m\u00e9thode de publicit\u00e9 qui r\u00e9siste \u00e0 l&rsquo;\u00e9preuve d&rsquo;adblockers.<\/p>\n","protected":false},"author":4,"featured_media":156714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[9639,14197,12413,13877],"class_list":["post-159640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-ad-blocking-fr","tag-business-am-fr","tag-gmgroup-fr","tag-klaas-olbrechts-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business AM lance Native Prime pour toucher \u00e9galement les utilisateurs d&#039;adblocker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/business-am-lance-native-prime-pour-toucher-egalement-les-utilisateurs-dadblocker\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business AM lance Native Prime pour toucher \u00e9galement les utilisateurs d&#039;adblocker\" \/>\n<meta property=\"og:description\" content=\"Pour le deuxi\u00e8me mois cons\u00e9cutif, Business AM, qui s&#039;adresse au public des entreprises, a d\u00e9pass\u00e9 le million de pages vues. 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