{"id":159385,"date":"2020-05-25T14:08:33","date_gmt":"2020-05-25T12:08:33","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159385"},"modified":"2020-05-25T14:53:53","modified_gmt":"2020-05-25T12:53:53","slug":"six-organisations-du-monde-economique-et-du-marketing-se-mobilisent-pour-lancer-les-belgian-marketing-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/six-organisations-du-monde-economique-et-du-marketing-se-mobilisent-pour-lancer-les-belgian-marketing-awards\/","title":{"rendered":"Six organisations du monde \u00e9conomique et du marketing se mobilisent pour lancer les Belgian Marketing Awards"},"content":{"rendered":"

Les noms des premiers laur\u00e9ats des Belgian Marketing Awards<\/strong> seront d\u00e9voil\u00e9s d\u00e9but d\u00e9cembre dans le cadre du BAM Marketing Congress. Trois prix seront d\u00e9cern\u00e9s : The Belgian Marketing Company of the Year, The Young Belgian Company of the Year et The Marketing Leader(ship) of the Year.<\/p>\n

Ils remplaceront les anciens troph\u00e9es Master Marketers, Marketer of the Year et Belgian New Brand Award et exploiteront la renomm\u00e9e de ceux-ci (dont certains ont \u00e9t\u00e9 cr\u00e9\u00e9s il y a plus de 15 ans) pour prendre un d\u00e9part sur les chapeaux de roue.<\/p>\n

\u00ab La BAM entend rassembler la communaut\u00e9 marketing pour stimuler le secteur \u00e0 adopter une approche davantage ax\u00e9e sur le meaningful marketing, dans le but de favoriser une transformation des entreprises centr\u00e9e sur le client \u00bb<\/em>, explique le pr\u00e9sident de l\u2019association, Koen Van Impe<\/strong>. \u00ab Les marketers sont parfaitement plac\u00e9s pour jouer un r\u00f4le majeur dans l\u2019\u00e9volution d\u2019une \u00e9conomie \u00e0 valeur ajout\u00e9e purement financi\u00e8re vers un mod\u00e8le plus \u00e9quilibr\u00e9, bas\u00e9 sur des valeurs communes entre l\u2019entreprise, le consommateur et la soci\u00e9t\u00e9. \u00c0 cet \u00e9gard, le framework mis au point par la BAM constitue un cadre de r\u00e9f\u00e9rence important. \u00bb<\/em><\/p>\n

\u00ab Ces prix doivent contribuer \u00e0 renforcer nos ambitions dans ce domaine \u00bb<\/em>, explicite Dominique Vercraye<\/strong>, pr\u00e9sident du comit\u00e9 responsable de l\u2019organisation du prix. \u00ab Nous r\u00e9compenserons les entreprises et les professionnels qui \u0153uvrent \u00e0 mettre en pratique les principes du meaningful marketing et qui utilisent le marketing de mani\u00e8re judicieuse pour r\u00e9aliser leur transformation. La crise du coronavirus a encore accentu\u00e9 l\u2019importance de cette \u00e9volution. Les participants et les gagnants seront une source d\u2019inspiration pour l\u2019ensemble de la profession. \u00bb<\/em><\/p>\n

Collaboration<\/h3>\n

Les Belgian Marketing Awards sont une initiative de la BAM, en collaboration avec plusieurs grandes associations du monde \u00e9conomique et du marketing, ce qui renforce encore le caract\u00e8re innovant de la d\u00e9marche. La F\u00e9d\u00e9ration des entreprises de Belgique (FEB), l\u2019ACC, l\u2019UMA, la BMMA et le CUBE ont ainsi pr\u00eat\u00e9 soutiennent \u00e9galement l’entreprise.<\/p>\n

Dominique Vercraeye<\/strong>: \u00ab\u00a0Ce genre de collaboration est inscrit dans l\u2019ADN m\u00eame de notre association, qui cherche \u00e0 mobiliser toutes les forces vives. Nous sommes convaincus que la valeur de ces prix est nettement renforc\u00e9e par cette leur soutien. C\u2019est le fruit d\u2019une collaboration ouverte entre les principaux acteurs du march\u00e9.\u00a0\u00bb<\/em><\/p>\n

Les r\u00e9actions des partenaires sont en tout cas enthousiastes : \u00ab Il est crucial pour notre secteur de d\u00e9montrer le r\u00f4le essentiel que nous pouvons jouer dans la transformation \u00e9conomique, notamment gr\u00e2ce \u00e0 notre connaissance approfondie des points de contact \u00bb<\/em>, d\u00e9clare Fran\u00e7ois Chaudoir<\/strong>, pr\u00e9sident de l\u2019UMA. \u00ab Ces prix peuvent y contribuer. \u00bb<\/em><\/p>\n

M\u00eame son de cloche chez Hugues Rey<\/strong>, pr\u00e9sident de la BMMA : \u00ab Nous soutenons pleinement cette initiative, car elle r\u00e9v\u00e8le toute l\u2019importance des diff\u00e9rentes composantes du marketing \u2013 des insights consommateurs \u00e0 la cr\u00e9ation des campagnes \u2013 dans les processus de changement. \u00bb<\/em><\/p>\n

Le mot de la fin revient \u00e0 Bart De Smet<\/strong>, pr\u00e9sident de la FEB : \u00ab Il ne fait aucun doute que nos entreprises devront \u00e9voluer consid\u00e9rablement au cours des prochaines ann\u00e9es. Pour ce faire, nous devrons compter sur l\u2019expertise de tous, et donc aussi des marketers. \u00bb<\/em><\/p>\n

Informations pratiques<\/h3>\n

Les gagnants seront choisis par un jury pr\u00e9sid\u00e9 par Dominique Leroy<\/strong>, ex-CEO de Proximus: \u00ab Tant chez Unilever que chez Proximus, j\u2019ai pu constater la puissance du marketing et le r\u00f4le essentiel qu\u2019il joue dans les processus de changement. Je suis donc heureuse que ces prix puissent contribuer \u00e0 cette \u00e9volution. \u00bb<\/em><\/p>\n

Tout le monde peut \u2013 \u00e0 partir d\u2019aujourd\u2019hui \u2013 poser une candidature pour une entreprise ou un marketer \u00e0 l\u2019aide du formulaire de participation<\/a>. Ces entreprises et professionnels seront ensuite invit\u00e9s \u00e0 soumettre un dossier avant le 11 septembre 2020.<\/p>\n

Dominique Vercraeye<\/strong>: \u00ab Le comit\u00e9 organisateur s\u00e9lectionnera dans cette liste trois nomin\u00e9s par prix. Une s\u00e9lection qui sera alors soumise au jury pr\u00e9sid\u00e9 par Dominique Leroy. Le jury se r\u00e9unira \u00e0 la fin du mois de novembre pour assister \u00e0 la pr\u00e9sentation des dossiers retenus. Il d\u00e9signera \u2013 de fa\u00e7on ind\u00e9pendante et en connaissance de cause \u2013 les trois grands gagnants. \u00bb<\/em><\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

En d\u00e9cembre, six associations d\u00e9cerneront les premiers Belgian Marketing Awards aux entreprises et professionnels qui se sont illustr\u00e9s en mati\u00e8re de meaningful marketing, de transformation centr\u00e9e sur le client et d\u2019innovation.<\/p>\n","protected":false},"author":4,"featured_media":159373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[10264,14431,10450,14432,14433,10395,14437,1599,14438],"class_list":["post-159385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-acc-fr","tag-belgian-marketing-awards-fr","tag-cube-consumer-understanding-belgium-fr","tag-dominique-leroy-fr","tag-dominique-vercraeye-fr","tag-francois-chaudoir-fr","tag-gerd-callewaert-fr","tag-hugues-rey","tag-pieter-timmermans-fr"],"acf":[],"yoast_head":"\nSix organisations du monde \u00e9conomique et du marketing se mobilisent pour lancer les Belgian Marketing Awards<\/title>\n<meta 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