{"id":159183,"date":"2020-05-20T09:00:39","date_gmt":"2020-05-20T07:00:39","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=159183"},"modified":"2020-05-22T11:22:25","modified_gmt":"2020-05-22T09:22:25","slug":"premier-marche-pour-les-labels-dat-sur-la-plateforme-dv360-de-google","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/premier-marche-pour-les-labels-dat-sur-la-plateforme-dv360-de-google\/","title":{"rendered":"Premier march\u00e9 pour les labels DAT sur la plateforme DV360 de Google"},"content":{"rendered":"<p>En ao\u00fbt 2019, les f\u00e9d\u00e9rations belges <strong>UBA<\/strong> et <strong>WE MEDIA<\/strong> ont lanc\u00e9 <strong>Digital Ad Trust Belgium<\/strong>, un label de qualit\u00e9 pour les sites web belges ax\u00e9 sur la qualit\u00e9 et la transparence.<\/p>\n<p>L\u2019UBA et WE MEDIA Digital aspirent \u00e0 ce que les sites labellis\u00e9s des \u00e9diteurs belges se fassent une place de choix dans l\u2019univers des achats programmatiques. <strong>Google<\/strong> veut lui aussi attirer l\u2019attention sur cette performance en les proposant \u00e0 la vente s\u00e9par\u00e9ment, sous la forme d\u2019un package. Selon Google, il s\u2019agit d\u2019une port\u00e9e de 9,3 millions d\u2019utilisateurs uniques et un inventaire de 420 millions d\u2019impressions.<\/p>\n<p><strong>Katya Degrieck<\/strong>, Head of Publishers Revenue &amp; News Northern Europe: <em>\u00ab Il est important pour nous que les annonceurs trouvent un moyen facilement accessible d\u2019atteindre l\u2019environnement dans lequel ils souhaitent faire campagne. \u00bb<\/em><\/p>\n<p><strong>Thierry Hugot<\/strong>, pr\u00e9sident de WE MEDIA Digital et directeur commercial et marketing de Rossel, se r\u00e9jouit avec cette collaboration avec Google: <em>\u00ab\u2009Les \u00e9diteurs belges sont ravis que leurs efforts de qualit\u00e9 b\u00e9n\u00e9ficient d\u2019une vitrine bien visible sur le march\u00e9.\u2009\u00bb<\/em><\/p>\n<p><em>\u00ab\u2009Il s\u2019agit d\u2019une \u00e9tape importante pour notre paysage publicitaire\u2009\u00bb<\/em>, affirme <strong>Chris Van Roey<\/strong>, CEO de l\u2019UBA. <em>\u00ab La dimension de la confiance et de la qualit\u00e9 se voit accorder une place importante et reconnaissable sur le march\u00e9. \u00bb<\/em><\/p>\n<p>Les premiers sites d\u2019actualit\u00e9 belges qui ont investi dans le nouveau march\u00e9 labellis\u00e9 ont obtenu le label de qualit\u00e9 DAT \u00e0 l\u2019issue d\u2019un processus d\u2019audit rigoureux. Ce label garantit un environnement s\u00fbr, transparent et fiable, o\u00f9 le respect et la protection des consommateurs et des marques priment.<\/p>\n<a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS.png\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"331\" class=\"size-full wp-image-159162 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS.png 778w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS-185x79.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS-768x327.png 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DAT-LABELS-88x37.png 88w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/a>\n<p>La collaboration entre les \u00e9diteurs, les annonceurs, les agences m\u00e9dias et les partenaires (technologiques) est essentielle pour faire \u00e9voluer l\u2019\u00e9cosyst\u00e8me de haute qualit\u00e9 vers une valeur s\u00fbre dans le paysage m\u00e9diatique belge, sous les auspices de Digital Ad Trust Belgium. Les parties int\u00e9ress\u00e9es peuvent se porter candidates pour une prochaine vague d\u2019audits pour le display classique via <a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be<\/a>, et ce, jusqu\u2019au 22 mai inclus.<\/p>\n<p>DAT Belgium disposera bient\u00f4t aussi d\u2019un label de qualit\u00e9 pour la vid\u00e9o. La <strong>VIA<\/strong> (association des r\u00e9gies audiovisuelles) apportera \u00e9galement son soutien en vue de l\u2019obtention et de la commercialisation de ce label.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 11 premiers sites d\u2019actualit\u00e9 belges qui ont obtenu le label de qualit\u00e9 Digital Ad Trust pour le display sont d\u00e9sormais en vente group\u00e9e sur DV360, la plateforme marketing de Google.<\/p>\n","protected":false},"author":4,"featured_media":159169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[9135,12792,6717,14419,10059,8460,12790,10744],"class_list":["post-159183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-chris-van-roey-fr","tag-digital-ad-trust-belgium-fr","tag-google-fr","tag-katya-degrieck-fr","tag-thierry-hugot-fr","tag-uba-union-belge-annonceurs","tag-via-fr","tag-we-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premier march\u00e9 pour les labels DAT sur la plateforme DV360 de Google<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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