{"id":158635,"date":"2020-05-11T14:04:05","date_gmt":"2020-05-11T12:04:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=158635"},"modified":"2020-05-11T16:02:31","modified_gmt":"2020-05-11T14:02:31","slug":"nos-heroes-de-la-semaine-une-statue-pour-le-personnel-soignant","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nos-heroes-de-la-semaine-une-statue-pour-le-personnel-soignant\/","title":{"rendered":"Nos \u201cHeroes\u201d de la semaine : une statue pour le personnel soignant"},"content":{"rendered":"<p>Mi-avril, JCDecaux, Lijncom et Publifer ont mis au d\u00e9fi les talents cr\u00e9atifs de mettre en valeur une profession par le biais d&rsquo;une animation digitale, qui m\u00e9rite le statut de h\u00e9ros. L&rsquo;originalit\u00e9 et la cr\u00e9ativit\u00e9 ont \u00e9t\u00e9 les crit\u00e8res pris en compte par le jury. Les semaines derni\u00e8res, nous avons d\u00e9j\u00e0 couronn\u00e9 les remerciements adress\u00e9s aux boulangers, aux fabricants\/couturiers de masques, aux facteurs, aux caissi\u00e8res et au personnel soignant.<\/p>\n<p>Cette derni\u00e8re semaine de cette action, le choix est tomb\u00e9 sur la cr\u00e9ation \u00ab\u00a0\u00c0 nos h\u00e9ros\u00a0\u00bb de la maison de production <strong>DoubleDouble<\/strong>. Dans l\u2019animation digitale s\u00e9lectionn\u00e9e ils offrent une statue au personnel soignant, d\u2019une fa\u00e7on tr\u00e8s \u00e9l\u00e9gante. Cette campagne digitale sera diffus\u00e9e \u00e0 partir du 11 mai jusqu\u2019au 17 mai sur les panneaux digitaux dans les principales gares SNCB, le m\u00e9tro de Bruxelles, le pr\u00e9-m\u00e9tro d&rsquo;Anvers, Bruxelles et Li\u00e8ge.<\/p>\n<p>Il s\u2019agissait de la derni\u00e8re semaine durant laquelle les agences cr\u00e9atives pouvaient remercier les professions essentielles, avec des animations digitales neutres. Les initiateurs de l\u2019action Publifer, Lijncom et JCDecaux tiennent \u00e0 remercier \u00e0 leur tour tous les talents cr\u00e9atifs pour leur participation \u00e0 cette action.<\/p>\n<a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DoubleDouble-A-nos-H\u00e9ros.png\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"495\" class=\"size-full wp-image-158637 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DoubleDouble-A-nos-H\u00e9ros.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DoubleDouble-A-nos-H\u00e9ros.png 283w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DoubleDouble-A-nos-H\u00e9ros-106x185.png 106w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/05\/DoubleDouble-A-nos-H\u00e9ros-88x154.png 88w\" sizes=\"auto, (max-width: 283px) 100vw, 283px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>JCDecaux, Lijncom et Publifer ont lanc\u00e9 un d\u00e9fi aux talents cr\u00e9atifs : mettre en avant une profession \u00e0 travers une animation num\u00e9rique, qui m\u00e9rite le statut de h\u00e9ros. C&rsquo;est la maison de production DoubleDouble qui est la laur\u00e9ate de cette semaine.<\/p>\n","protected":false},"author":4,"featured_media":156687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[7601,14377,1018],"class_list":["post-158635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-dooh-digital-out-of-home-fr","tag-doubledouble-fr","tag-lijncom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nos \u201cHeroes\u201d de la semaine : une statue pour le personnel soignant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/nos-heroes-de-la-semaine-une-statue-pour-le-personnel-soignant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos \u201cHeroes\u201d de la semaine : une statue pour le personnel soignant\" \/>\n<meta property=\"og:description\" content=\"JCDecaux, Lijncom et Publifer ont lanc\u00e9 un d\u00e9fi aux talents cr\u00e9atifs : mettre en avant une profession \u00e0 travers une animation num\u00e9rique, qui m\u00e9rite le statut de h\u00e9ros. 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