{"id":158168,"date":"2020-05-06T12:22:06","date_gmt":"2020-05-06T10:22:06","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=158168"},"modified":"2020-05-06T12:24:43","modified_gmt":"2020-05-06T10:24:43","slug":"marc-fauconnier-et-stef-selfslagh-lancent-la-societe-de-consultance-fs","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/marc-fauconnier-et-stef-selfslagh-lancent-la-societe-de-consultance-fs\/","title":{"rendered":"Marc Fauconnier et Stef Selfslagh lancent la soci\u00e9t\u00e9 de consultance F+S"},"content":{"rendered":"<p>Marc Fauconnier et Stef Selfslagh rassemblent leur expertise dans la soci\u00e9t\u00e9 de conseil <strong>Fauconnier+Selfslagh<\/strong> (F+S), une combinaison d&rsquo;analyse et de cr\u00e9ativit\u00e9 pour augmenter la valeur des marques. F+S guidera les entreprises dans la formulation de leur comp\u00e9tence principale et dans le d\u00e9veloppement d&rsquo;une histoire de marque de recrutement port\u00e9e par les employ\u00e9s et les clients. \u00c0 l&rsquo;heure o\u00f9 les entreprises doivent renouer avec la croissance dans un monde en mutation rapide, cela est plus n\u00e9cessaire que jamais.<\/p>\n<p>Marc Fauconnier et Stef Selfslagh connaissent l&rsquo;univers des marques comme personne d&rsquo;autre. L&rsquo;un en tant que fondateur, ancien PDG et actuel pr\u00e9sident de Famous Grey, l&rsquo;autre en tant que directeur cr\u00e9atif d&rsquo;agences telles que Duval Guillaume et Boondoggle. F+S n&rsquo;est pas la somme de deux individualistes. L&rsquo;agence travaillera en \u00e9troite collaboration avec les gens forts au sein des entreprises et conclura des partenariats cibl\u00e9s avec des experts externes. Fauconnier et Selfslagh n&rsquo;entrent pas en concurrence avec les agences de publicit\u00e9 et autres consultants ; ils pr\u00e9f\u00e8rent travailler avec eux.<\/p>\n<p><em>\u00ab\u00a0Nous ne voulons pas produire une sagesse en powerpoint qui prend d\u00e9j\u00e0 la poussi\u00e8re dans le bureau du PDG une semaine plus tard\u00a0\u00bb<\/em>, d\u00e9clare <strong>Stef Selfslagh<\/strong>. <em>\u00ab\u00a0Fauconnier+Selfslagh est synonyme de conseils aux entreprises qui mettent les gens en mouvement. Nous nous appuyons autant sur les chiffres que les autres consultants, mais nous les traduisons en histoires d&rsquo;entreprise enthousiastes. Dans un discours de marque qui est remis en cause, tant par les clients que par les employ\u00e9s\u00a0\u00bb<\/em>. Les employ\u00e9s sont trop souvent oubli\u00e9s dans l&rsquo;\u00e9laboration d&rsquo;une strat\u00e9gie commerciale solide. N\u00e9anmoins, ils sont les meilleurs ambassadeurs d&rsquo;une marque. Ce sont eux qui veillent \u00e0 ce que la philosophie d&rsquo;une entreprise se renforce et atteigne le consommateur.<\/p>\n<p><em>\u00ab\u00a0Toutes les entreprises sont aujourd&rsquo;hui mises \u00e0 rude \u00e9preuve, personne n&rsquo;\u00e9chappe \u00e0 cette crise\u00a0\u00bb<\/em>, explique <strong>Marc Fauconnier<\/strong>. <em>\u00ab\u00a0Les marques se demandent comment elles peuvent se repositionner et fid\u00e9liser leurs clients. Ils sont oblig\u00e9s de se regarder \u00e0 nouveau : que manqueraient les gens si nous n&rsquo;\u00e9tions pas l\u00e0 ? De plus, de nouvelles fa\u00e7ons de voir le monde apparaissent. Des th\u00e8mes tels que la sant\u00e9, la \u00ab\u00a0consommation locale\u00a0\u00bb, l&rsquo;air pur, les services num\u00e9riques et le t\u00e9l\u00e9travail sont toujours d&rsquo;actualit\u00e9. Les entreprises sont oblig\u00e9es de traduire leur comp\u00e9tence principale en une nouvelle r\u00e9alit\u00e9.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fauconnier+Selfslagh combinera analyse et cr\u00e9ativit\u00e9 pour augmenter la valeur des marques. L&rsquo;agence travaillera en \u00e9troite collaboration avec les gens forts au sein des entreprises et conclura des partenariats cibl\u00e9s avec des experts externes.<\/p>\n","protected":false},"author":4,"featured_media":158167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[14351,9446,14350],"class_list":["post-158168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-fauconnierselfslagh-fs-fr","tag-marc-fauconnier-fr","tag-stef-selfslagh-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marc Fauconnier et Stef Selfslagh lancent la soci\u00e9t\u00e9 de consultance F+S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/marc-fauconnier-et-stef-selfslagh-lancent-la-societe-de-consultance-fs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Fauconnier et Stef Selfslagh lancent la soci\u00e9t\u00e9 de consultance F+S\" \/>\n<meta property=\"og:description\" content=\"Fauconnier+Selfslagh combinera analyse et cr\u00e9ativit\u00e9 pour augmenter la valeur des marques. 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