{"id":157670,"date":"2020-04-27T16:22:50","date_gmt":"2020-04-27T14:22:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=157670"},"modified":"2020-04-28T14:58:13","modified_gmt":"2020-04-28T12:58:13","slug":"cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/","title":{"rendered":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor"},"content":{"rendered":"<p>Le <strong>CIM<\/strong> a publi\u00e9 ce lundi 27 avril les r\u00e9sultats des \u00e9tudes<strong> Consumer Decision Journey<\/strong> (CDJ) et <strong>Target Group Monitor<\/strong> (TGM). Pour la premi\u00e8re fois, ces deux \u00e9tudes ont \u00e9t\u00e9 combin\u00e9es afin de construire une base de donn\u00e9es d\u2019insights unique sur les consommateurs. \u00c0 travers le croisement des informations entre le comportement de consommation et le processus de d\u00e9cision, cette combinaison repr\u00e9sente un grand enrichissement.<\/p>\n<p>Le TGM est l\u2019\u00e9tude bien connue sur les habitudes d\u2019achat et les attitudes des consommateurs. Cette \u00e9tude est similaire aux pr\u00e9c\u00e9dentes \u00e9tudes PMP\/TGM qui ont \u00e9t\u00e9 publi\u00e9es jusqu\u2019en 2015.<\/p>\n<p>Le CDJ est une toute nouvelle \u00e9tude qui a pour but de mesurer le r\u00f4le des canaux de communication (touchpoints) dans le processus de d\u00e9cision des consommateurs, et ce pour 15 secteurs \u00e9conomiques diff\u00e9rents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lundi 27 avril, le CIM a publi\u00e9 ces deux \u00e9tudes. Un enrichissement, car pour la premi\u00e8re fois, l&rsquo;\u00e9tude TGM et la toute nouvelle \u00e9tude CDJ sont combin\u00e9es dans une base de donn\u00e9es qui fournit des informations uniques sur les consommateurs.<\/p>\n","protected":false},"author":4,"featured_media":40360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[7098,14310,14311],"class_list":["post-157670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cim-fr","tag-cim-consumer-decision-journey-cdj-fr","tag-cim-target-group-monitor-tgm-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor\" \/>\n<meta property=\"og:description\" content=\"Lundi 27 avril, le CIM a publi\u00e9 ces deux \u00e9tudes. Un enrichissement, car pour la premi\u00e8re fois, l&#039;\u00e9tude TGM et la toute nouvelle \u00e9tude CDJ sont combin\u00e9es dans une base de donn\u00e9es qui fournit des informations uniques sur les consommateurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T14:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-28T12:58:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"596\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor\",\"datePublished\":\"2020-04-27T14:22:50+00:00\",\"dateModified\":\"2020-04-28T12:58:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\"},\"wordCount\":153,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png\",\"keywords\":[\"CIM\",\"CIM Consumer Decision Journey\",\"CIM Target Group Monitor\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\",\"name\":\"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png\",\"datePublished\":\"2020-04-27T14:22:50+00:00\",\"dateModified\":\"2020-04-28T12:58:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png\",\"width\":596,\"height\":594},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/","og_locale":"fr_FR","og_type":"article","og_title":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor","og_description":"Lundi 27 avril, le CIM a publi\u00e9 ces deux \u00e9tudes. Un enrichissement, car pour la premi\u00e8re fois, l'\u00e9tude TGM et la toute nouvelle \u00e9tude CDJ sont combin\u00e9es dans une base de donn\u00e9es qui fournit des informations uniques sur les consommateurs.","og_url":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/","og_site_name":"MediaSpecs","article_published_time":"2020-04-27T14:22:50+00:00","article_modified_time":"2020-04-28T12:58:13+00:00","og_image":[{"width":596,"height":594,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor","datePublished":"2020-04-27T14:22:50+00:00","dateModified":"2020-04-28T12:58:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/"},"wordCount":153,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png","keywords":["CIM","CIM Consumer Decision Journey","CIM Target Group Monitor"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/","url":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/","name":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png","datePublished":"2020-04-27T14:22:50+00:00","dateModified":"2020-04-28T12:58:13+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/11\/CIM-logo-square.png","width":596,"height":594},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/cim-crossmedia-publie-les-etudes-consumer-decision-journey-et-target-group-monitor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"CIM CrossMedia publie les \u00e9tudes Consumer Decision Journey et Target Group Monitor"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/157670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=157670"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/157670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/40360"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=157670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=157670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=157670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}