{"id":155535,"date":"2020-03-26T11:14:53","date_gmt":"2020-03-26T10:14:53","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=155535"},"modified":"2020-03-27T10:31:23","modified_gmt":"2020-03-27T09:31:23","slug":"via-les-regies-audiovisuelles-prennent-des-mesures-pour-soutenir-les-annonceurs","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/via-les-regies-audiovisuelles-prennent-des-mesures-pour-soutenir-les-annonceurs\/","title":{"rendered":"VIA : Les r\u00e9gies audiovisuelles prennent des mesures pour soutenir les annonceurs"},"content":{"rendered":"

Dans le contexte particulier cr\u00e9\u00e9 par la pand\u00e9mie du Covid-19, beaucoup d\u2019annonceurs se retrouvent dans une situation complexe avec leurs campagnes publicitaires. Face \u00e0 ce constat, les diff\u00e9rentes r\u00e9gies audiovisuelles par le biais de l\u2019association VIA<\/strong> ont envisag\u00e9 d\u2019adopter plusieurs mesures.<\/p>\n

VIA a pris l\u2019initiative d\u2019offrir aux annonceurs sur leurs spots audio<\/strong> un tag-on de 5 secondes et sur leurs spots vid\u00e9o<\/strong> un overlay en fin de spot. Le but est d\u2019inciter les consommateurs \u00e0 acheter sur leurs enseignes en ligne.<\/p>\n

Les crit\u00e8res pour b\u00e9n\u00e9ficier de ces messages est de faire au moins 75% de son chiffre d\u2019affaires au travers de magasins physiques et de poss\u00e9der une possibilit\u00e9 d\u2019achat en ligne.<\/p>\n

Les membres de VIA mettent \u00e9galement en place une campagne<\/strong> avec un spot de 10 secondes ayant comme objectif de favoriser les achats locaux.<\/p>\n

Chaque r\u00e9gie sera \u00e9galement libre d\u2019adopter des mesures particuli\u00e8res de soutien<\/strong>, qu\u2019elle jugera appropri\u00e9es, pour faire face \u00e0 cette crise. Ces mesures seront applicables pour une dur\u00e9e qu\u2019il appartient \u00e0 chaque r\u00e9gie de d\u00e9terminer. Le choix des mesures ainsi que leurs modalit\u00e9s et conditions continuent \u00e0 relever de l\u2019appr\u00e9ciation de chaque r\u00e9gie dans ses relations contractuelles avec les annonceurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

En raison de la pand\u00e9mie de Covid-19, beaucoup d\u2019annonceurs et leurs campagnes publicitaires se retrouvent dans une situation complexe. Les diff\u00e9rentes r\u00e9gies audiovisuelles unies dans l\u2019association VIA ont envisag\u00e9 d\u2019adopter plusieurs mesures.<\/p>\n","protected":false},"author":4,"featured_media":155532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7408,9065,7717,12790],"class_list":["post-155535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-e-commerce-fr","tag-regie-fr","tag-spots-publicitaires","tag-via-fr"],"acf":[],"yoast_head":"\nVIA : Les r\u00e9gies audiovisuelles prennent des mesures pour soutenir les annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/via-les-regies-audiovisuelles-prennent-des-mesures-pour-soutenir-les-annonceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIA : Les r\u00e9gies audiovisuelles prennent des mesures pour soutenir les annonceurs\" \/>\n<meta property=\"og:description\" content=\"En raison de la pand\u00e9mie de Covid-19, beaucoup d\u2019annonceurs et leurs campagnes publicitaires se retrouvent dans une situation complexe. 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