{"id":153947,"date":"2020-03-05T11:02:52","date_gmt":"2020-03-05T10:02:52","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=153947"},"modified":"2020-03-05T11:02:52","modified_gmt":"2020-03-05T10:02:52","slug":"magazine-media-interview-exclusive-avec-le-tandem-dpg-media-ben-jansen-et-nora-vanderschrick","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/magazine-media-interview-exclusive-avec-le-tandem-dpg-media-ben-jansen-et-nora-vanderschrick\/","title":{"rendered":"Magazine Media : Interview exclusive avec le tandem DPG Media Ben Jansen et Nora Vanderschrick"},"content":{"rendered":"<p><strong>Magazine Media<\/strong> s\u2019est attabl\u00e9 avec <strong>Ben Jansen<\/strong>, Chief Commercial Officer, et <strong>Nora Vanderschrick<\/strong>, Head of Strategy, Creative &amp; Native chez <strong>DPG Media<\/strong>, une fusion entre Medialaan et de Persgroep Publishing. Au c\u0153ur de cette discussion, les sauts quantiques en digital et l\u2019importance des magazines pour la publicit\u00e9 native.<\/p>\n<p>Dans une fusion telle que celle entre les deux groupes de m\u00e9dias, il faut de la discipline selon Ben Jansen : \u00ab <em>Il r\u00e8gne un tel enthousiasme et une telle cr\u00e9ativit\u00e9 ici que nous ne sommes que trop heureux de nous mettre \u00e0 l\u2019\u0153uvre avec de nouvelles id\u00e9es. C\u2019est bien, \u00e9videmment, mais nous devons rester disciplin\u00e9s pour d\u00e9terminer ce que nous sommes pr\u00eats \u00e0 faire ou non et pour nous y conformer.<\/em> \u00bb<\/p>\n<p>Selon lui, de v\u00e9ritables experts sp\u00e9cifiques aux m\u00e9dias restent n\u00e9cessaires : \u00ab <em>En outre, j\u2019avoue qu\u2019op\u00e9rer le changement d\u2019une expertise m\u00e9dia \u00e0 une expertise de communication comporte aussi un risque. Il faut encore toujours bien conna\u00eetre ses m\u00e9dias. C\u2019est pour \u00e7a qu\u2019il est tellement important que nous continuions \u00e0 h\u00e9berger d\u2019authentiques experts dans un m\u00e9dia sp\u00e9cifique, tels que Steven Van den Audenaerde et son \u00e9quipe en radio, ou Mieke Berendsen et son \u00e9quipe en print.<\/em> \u00bb<\/p>\n<p><a href=\"https:\/\/www.magazinemedia.be\/fr\/interview-exclusive-avec-le-tandem-dpg-media-ben-jansen-et-nora-vanderschrick\/\">Lisez l&rsquo;interview compl\u00e8te sur le site de Magazine Media.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazine Media s\u2019est attabl\u00e9 avec Ben Jansen, CCO, et Nora Vanderschrick, Head of Strategy, Creative &#038; Native chez DPG Media. Au c\u0153ur de cette discussion, les sauts quantiques en digital et l\u2019importance des magazines pour la publicit\u00e9 native.<\/p>\n","protected":false},"author":4,"featured_media":153929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,24],"tags":[9674,12369,9426,12188,9678],"class_list":["post-153947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-people-fr","tag-ben-jansen-fr","tag-dpg-media-fr","tag-magazine-media-fr","tag-medialaan-de-persgroep-publishing-fr","tag-nora-vanderschrick-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magazine Media : Interview exclusive avec le tandem DPG Media Ben Jansen et Nora Vanderschrick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-interview-exclusive-avec-le-tandem-dpg-media-ben-jansen-et-nora-vanderschrick\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magazine Media : Interview exclusive avec le tandem DPG Media Ben Jansen et Nora Vanderschrick\" \/>\n<meta property=\"og:description\" content=\"Magazine Media s\u2019est attabl\u00e9 avec Ben Jansen, CCO, et Nora Vanderschrick, Head of Strategy, Creative &amp; Native chez DPG Media. 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