{"id":153395,"date":"2020-02-24T16:45:13","date_gmt":"2020-02-24T15:45:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=153395"},"modified":"2020-02-25T13:24:12","modified_gmt":"2020-02-25T12:24:12","slug":"rmb-propose-laddressable-tv-advertising-atv-via-proximus","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rmb-propose-laddressable-tv-advertising-atv-via-proximus\/","title":{"rendered":"RMB propose l\u2019addressable TV advertising via Proximus"},"content":{"rendered":"<p><span class=\"tlid-translation translation\" lang=\"fr\"><span class=\"\" title=\"\"><strong>RMB<\/strong> propose d\u00e9sormais des <strong>publicit\u00e9s t\u00e9l\u00e9vis\u00e9es adressables<\/strong> (<strong>ATV<\/strong>) dans le sud du pays.<\/span> Pour ce faire<span class=\"\" title=\"\">, la r\u00e9gie a sign\u00e9 en d\u00e9cembre dernier un accord avec <strong>Proximus<\/strong>, qui peut diffuser sur sa plateforme des campagnes publicitaires t\u00e9l\u00e9vis\u00e9es cibl\u00e9es selon le profil et les int\u00e9r\u00eats des t\u00e9l\u00e9spectateurs.<\/span><\/span><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"fr\"><span title=\"\">De nos jours, deux profils d&rsquo;annonceurs semblent \u00eatre les plus int\u00e9ress\u00e9s par ce type de campagne personnalis\u00e9e: d&rsquo;une part, les <\/span><span title=\"\">annonceurs d\u00e9j\u00e0 actifs \u00e0 la t\u00e9l\u00e9vision et qui testent des campagnes plus cibl\u00e9es et plus \u00ab call-to-action \u00bb pour certaines marques et les <\/span><span title=\"\">nouveaux annonceurs qui ne sont pas encore actifs \u00e0 la t\u00e9l\u00e9vision, d&rsquo;autre part.<\/span> C<span title=\"\">e deuxi\u00e8me profil n&rsquo;a souvent pas le budget pour communiquer par le biais de campagnes m\u00e9diatiques nationales ou r\u00e9gionales traditionnelles.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RMB propose d\u00e9sormais des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es adressables (ATV) dans le sud du pays. Pour ce faire, la r\u00e9gie a sign\u00e9 un accord avec Proximus en d\u00e9cembre.<\/p>\n","protected":false},"author":4,"featured_media":153386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[7826,13906],"class_list":["post-153395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-addressable-advertising-fr","tag-addressable-tv-advertising-atv-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RMB propose l\u2019addressable TV advertising via Proximus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/rmb-propose-laddressable-tv-advertising-atv-via-proximus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RMB propose l\u2019addressable TV advertising via Proximus\" \/>\n<meta property=\"og:description\" content=\"RMB propose d\u00e9sormais des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es adressables (ATV) dans le sud du pays. 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