{"id":152299,"date":"2020-02-04T11:51:37","date_gmt":"2020-02-04T10:51:37","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=152299"},"modified":"2020-02-04T20:39:44","modified_gmt":"2020-02-04T19:39:44","slug":"parentfriendly-marketing-elu-bam-marketing-book-of-the-year-2019","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/parentfriendly-marketing-elu-bam-marketing-book-of-the-year-2019\/","title":{"rendered":"\u00ab #parentfriendly marketing \u00bb \u00e9lu BAM Marketing Book of the Year 2019"},"content":{"rendered":"<p>Le prix <strong>BAM Marketing Book of the Year<\/strong> est attribu\u00e9 chaque ann\u00e9e \u00e0 un livre marketing qui a fait l\u2019objet d\u2019un article sur le site de l\u2019association. La s\u00e9lection comprend des livres d\u2019auteurs belges et \u00e9trangers dont certains \u00e9taient \u00e9galement orateurs au BAM Marketing Congress de d\u00e9cembre dernier. Le laur\u00e9at de 2019 est le livre <strong>#parentfriendly marketing<\/strong> par <strong>Ingrid Renders<\/strong> et <strong>Anne Cornut<\/strong>, publi\u00e9 par Pelckmans Pro. Le livre a recueilli 34% des plus de 2.700 votes exprim\u00e9s.<\/p>\n<p>L\u2019initiative a \u00e9t\u00e9 lanc\u00e9e pour proposer aux membres de BAM des publications marketing marquantes via des critiques, des comptes-rendus, des entretiens avec les auteurs, des r\u00e9sum\u00e9s de tables rondes, etc. Au cours de janvier, l\u2019ensemble de la communaut\u00e9 marketing a pu voter pour le livre de son choix parmi la s\u00e9lection de 10 titres propos\u00e9e par BAM.<\/p>\n<p>Ingrid Renders et Anne Cornut, les autrices du livre r\u00e9compens\u00e9, sont extr\u00eamement satisfaites de cette cons\u00e9cration : <em>\u00ab\u00a0C&rsquo;est un honneur pour nous de remporter le titre de livre de marketing de l&rsquo;ann\u00e9e, d&rsquo;autant plus si l&rsquo;on consid\u00e8re la liste impressionnante de nos coll\u00e8gues sp\u00e9cialistes du marketing. Nous sommes tr\u00e8s heureux d&rsquo;avoir maintenant une sc\u00e8ne pour d\u00e9livrer notre message #parentfriendly. Les familles d&rsquo;aujourd&rsquo;hui rompent avec les traditions, il est grand temps de s&rsquo;adresser \u00e0 elles et de les atteindre de mani\u00e8re appropri\u00e9e.\u00a0\u00bb<\/em><\/p>\n<p>Vous pouvez trouver un aper\u00e7u de tous les livres qui auraient pu gagner le titre Marketing Book 2019 sur <a href=\"https:\/\/www.marketing.be\/inspire-content\/fr\/marketing-books-notre-selection-de-2019\">le site web de BAM<\/a>.<\/p>\n<div id=\"attachment_152291\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/02\/Anne-Cornut-Ingrid-Renders.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-152291\" class=\"wp-image-152291 size-full\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/02\/Anne-Cornut-Ingrid-Renders.png\" alt=\"\" width=\"540\" height=\"284\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/02\/Anne-Cornut-Ingrid-Renders.png 540w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/02\/Anne-Cornut-Ingrid-Renders-185x97.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2020\/02\/Anne-Cornut-Ingrid-Renders-88x46.png 88w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><p id=\"caption-attachment-152291\" class=\"wp-caption-text\">Ingrid Renders &amp; Anne Cornut<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le livre #parentfriendly marketing d\u2019Ingrid Renders et Anne Cornut, \u00e9dit\u00e9 par Pelckmans Pro, a \u00e9t\u00e9 \u00e9lu \u00ab Marketing Book of the Year 2019 \u00bb par les membres de BAM et la communaut\u00e9 de marketing dans son ensemble.<\/p>\n","protected":false},"author":4,"featured_media":152290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13746,8990,13747,13745],"class_list":["post-152299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-anne-cornut-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-marketing-book-of-the-year-fr","tag-ingrid-renders-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab #parentfriendly marketing \u00bb \u00e9lu BAM Marketing Book of the Year 2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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