{"id":151979,"date":"2020-01-31T00:05:45","date_gmt":"2020-01-30T23:05:45","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=151979"},"modified":"2020-01-31T11:31:26","modified_gmt":"2020-01-31T10:31:26","slug":"dpg-media-advertising-lance-un-podcast-sur-la-puissance-de-laudio","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/dpg-media-advertising-lance-un-podcast-sur-la-puissance-de-laudio\/","title":{"rendered":"DPG Media Advertising lance un podcast sur la puissance de l’audio"},"content":{"rendered":"

DPG Media Advertising<\/strong> lance sur le march\u00e9 un nouveau podcast enti\u00e8rement d\u00e9di\u00e9 \u00e0 l’audio : \u00ab\u00a0De Wet van Eustachius\u00a0\u00bb<\/strong>. Dans ce podcast de huit \u00e9pisodes, un th\u00e8me diff\u00e9rent est trait\u00e9 par \u00e9pisode. Par exemple, les deux premi\u00e8res th\u00e9matiques approfondissent deux conceptions de l\u2019audio : l’audio en tant que constructeur de marque et l’audio en tant que th\u00e9\u00e2tre de l’esprit.<\/p>\n

\u00ab\u00a0Avec \u2018De Wet van Eustachius\u2019, nous voulons susciter le d\u00e9sir de faire des campagnes radio fortes et percutantes. La radio est souvent consid\u00e9r\u00e9e comme un moyen d’activation, mais elle peut \u00e9galement avoir un impact sur le positionnement\u00a0\u00bb,<\/em> explique Sabine De Hauwere<\/strong>, responsable de la communication B2B.<\/p>\n

En p\u00e9riode de streaming audio, d’assistants vocaux et de haut-parleurs intelligents, la sonic branding<\/strong> est devenue un aspect important d’une bonne campagne cross-m\u00e9dia. Cr\u00e9er un son de marque est un d\u00e9fi majeur. En tant que r\u00e9gie cross-m\u00e9dia, expert en radio, vid\u00e9o et \u00e9dition, DPG Media s’efforce de connecter au maximum les consommateurs aux marques de leurs annonceurs.<\/p>\n

Tijl Sacr\u00e9<\/strong>, directeur de la cr\u00e9ation et de la communication : \u00ab Nous voulons aider les marques \u00e0 transmettre le bon message au consommateur au bon moment et surtout de la bonne mani\u00e8re. La num\u00e9risation en audio est super rapide et le comportement d’\u00e9coute du consommateur \u00e9volue \u00e9galement r\u00e9guli\u00e8rement. L’importance d’un contenu audio fort et cr\u00e9atif ne fait donc qu’augmenter. Avec notre podcast, nous voulons convaincre les sp\u00e9cialistes du marketing de la puissance d’un bon son dans leur mix m\u00e9dia, car un son fort est un must pour toutes les marques aujourd’hui. \u00bb<\/em><\/p>\n

\"\"<\/a>

Steve Van den Audenaerde<\/p><\/div>\n

Steve Van den Audenaerde<\/strong>, directeur du d\u00e9veloppement radio chez DPG Media : \u00ab La radio \u00e9voque une image tr\u00e8s personnelle avec l’auditeur. En tant qu’annonceur, vous esp\u00e9rez que cette image est tr\u00e8s proche de ce que vous souhaitez diffuser en tant que marque, mais qu’elle touche toujours les bonnes cha\u00eenes. Nous voulons inspirer, serrer des mains et divertir un peu en chemin. Un podcast est id\u00e9al pour transmettre ce message et ce sentiment. Nous proposons du contenu audio, l’imagination du consommateur fait le reste.\u00a0\u00bb<\/em><\/p>\n

Paul Wauters et Raf De Braekeleer, experts aguerris dans le monde de la publicit\u00e9 radio, ont \u00e9t\u00e9 invit\u00e9s \u00e0 cr\u00e9er le podcast.<\/p>\n

Steve Van den Audenaerde :<\/strong> \u00ab Tout comme avec la radio, vous pouvez \u00e9couter le podcast tout en faisant autre chose. Bien que j’esp\u00e8re que le contenu est si absorbant que tout le reste dispara\u00eetra. Parce que c’est aussi ce que vise une bonne communication audio : faites attention, conservez-la et prenez tout votre temps. Comme c\u2019est le cas pour ‘De Wet van Eustachius’ : les sons viennent en large, caressent les sens pour devenir quelque chose qui a du sens. Si vous lui donnez \u00e9galement quelques ‘occasions d’entendre’, cela restera dans votre t\u00eate.\u00a0\u00bb<\/em><\/p>\n

Le podcast \u00ab\u00a0De Wet van Eustachius\u00a0\u00bb peut \u00eatre entendu sur les plates-formes de podcast habituelles telles que Spotify, Google Podcast et Apple Podcasts.<\/p>\n","protected":false},"excerpt":{"rendered":"

DPG Media Advertising pr\u00e9sente \u00ab\u00a0De Wet van Eustachius\u00a0\u00bb : un podcast de huit \u00e9pisodes sur la fa\u00e7on dont les marques peuvent mieux utiliser l’audio et trouver leur chemin vers le c\u0153ur du consommateur. <\/p>\n","protected":false},"author":4,"featured_media":152140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13729,12369,11611,13730,10487,9677],"class_list":["post-151979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-de-wet-van-eustachius-fr","tag-dpg-media-fr","tag-podcast-fr","tag-sabine-de-hauwere-fr","tag-steve-van-den-audenaerde-fr","tag-tijl-sacre-fr"],"acf":[],"yoast_head":"\nDPG Media Advertising lance un 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