{"id":151703,"date":"2020-01-22T10:17:37","date_gmt":"2020-01-22T09:17:37","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=151703"},"modified":"2020-01-22T16:46:09","modified_gmt":"2020-01-22T15:46:09","slug":"tagmag-et-transfer-entament-une-collaboration","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/tagmag-et-transfer-entament-une-collaboration\/","title":{"rendered":"TAGMAG et Transfer entament une collaboration"},"content":{"rendered":"<p>Les jeunes de 16 \u00e0 24 ans constituent un groupe cible de plus en plus difficile \u00e0 atteindre pour les annonceurs. De nouveaux mots, produits et applications apparaissent \u00e0 une vitesse croissante. La plate-forme jeunesse <strong>TAGMAG<\/strong> propose aux jeunes un contenu qui doit r\u00e9pondre \u00e0 leurs besoins. Le divertissement, la technologie, les nouvelles et les \u00ab trucs lourds \u00bb sont quelques-unes des cat\u00e9gories de premier plan qui sont discut\u00e9es. Les jeunes peuvent s\u2019y rendre pour visionner des reportages vid\u00e9o en ligne des influenceurs et des stars les plus populaires dans le domaine de la musique, du cin\u00e9ma, des jeux, des sports, des \u00e9v\u00e9nements et du style de vie.<\/p>\n<p>En plus des campagnes t\u00e9l\u00e9vis\u00e9es traditionnelles et des cas cr\u00e9atifs non-spot, <strong>Transfer<\/strong> a \u00e9galement pris des mesures dans le monde en ligne. La r\u00e9gie atteint des groupes cibles conventionnels et atypiques pour tous ses clients. Gr\u00e2ce \u00e0 cette nouvelle collaboration, TAGMAG et Transfer seront en mesure de proposer de solides campagnes cross-m\u00e9dia \u00e0 l&rsquo;annonceur avec les jeunes comme seul groupe cible. Le contenu propos\u00e9 par TAGMAG, tant sur son site web que sur les m\u00e9dias sociaux, sera combin\u00e9 avec de la publicit\u00e9 cr\u00e9ative par Transfer.<\/p>\n<p><strong>Bjorn Van der Cruyssen<\/strong>, Business Development Manager de TAGMAG : <em>\u00ab\u00a0Gr\u00e2ce \u00e0 nos plateformes en ligne, nous touchons chaque mois 75% de notre groupe cible des 16-24 ans avec TAGMAG. Nous relions maintenant la puissance compl\u00e9mentaire de la t\u00e9l\u00e9vision pour g\u00e9n\u00e9rer des campagnes cross-m\u00e9dia encore plus percutantes pour les annonceurs.\u00a0\u00bb<\/em><\/p>\n<p><strong>Michel Dupont<\/strong>, Directeur G\u00e9n\u00e9ral de Transfer : <em>\u00ab\u00a0La puissance du num\u00e9rique et de la t\u00e9l\u00e9vision sont ainsi parfaitement combin\u00e9es. Nous sommes impatients de mieux comprendre ce groupe cible difficile \u00e0 atteindre et esp\u00e9rons transmettre nos connaissances \u00e0 l&rsquo;annonceur.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plate-forme jeunesse TAGMAG et la r\u00e9gie publicitaire Transfer s&rsquo;associent pour mieux adapter la publicit\u00e9 aux besoins et aux souhaits des jeunes.<\/p>\n","protected":false},"author":4,"featured_media":151700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13674,9665,10074,1368],"class_list":["post-151703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bjorn-van-der-cruyssen-fr","tag-michel-dupont-fr","tag-tagmag-be-fr","tag-transfer-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAGMAG et Transfer entament une collaboration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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