{"id":151690,"date":"2020-01-22T13:51:05","date_gmt":"2020-01-22T12:51:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=151690"},"modified":"2020-01-22T16:51:41","modified_gmt":"2020-01-22T15:51:41","slug":"rossel-advertising-presente-le-read-des-publicites-identiques-en-print-et-digital","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rossel-advertising-presente-le-read-des-publicites-identiques-en-print-et-digital\/","title":{"rendered":"Rossel Advertising pr\u00e9sente : l\u2019e-read, des publicit\u00e9s identiques en print et digital"},"content":{"rendered":"<p>Cette ann\u00e9e, les marques du groupe <strong>Rossel<\/strong> font peau neuve et ont d\u00e9cid\u00e9 de d\u00e9velopper l\u2019<strong>e-read<\/strong>, un nouveau mod\u00e8le publicitaire. Cette volont\u00e9 d\u2019innovation est port\u00e9e par un constat clair : \u00ab L<em>a consommation de la publicit\u00e9 sur l\u2019ensemble de notre lectorat engag\u00e9 (appel\u00e9s aussi \u00ab readers \u00bb) ne cesse d\u2019\u00e9voluer. En effet, la consommation de nos m\u00e9dias est de plus en plus multi-support : 55% de nos readers se connectent \u00e9galement sur nos supports digitaux<\/em> \u00bb, indique le groupe dans son communiqu\u00e9.<\/p>\n<p>Pour r\u00e9pondre \u00e0 ce changement, la r\u00e9gie <strong>Rossel Advertising<\/strong> proposera d\u00e8s fin janvier l\u2019e-read pour les plateformes <strong>Le Soir<\/strong> et <strong>Sudpresse<\/strong> (639.450 et 695.920 lecteurs respectifs). Le but \u00e9tant de reprendre sur ces plateformes digitales toutes les publicit\u00e9s du papier. Ce qui permettra de toucher efficacement les lecteurs sur l\u2019ensemble des supports en une seule parution. \u00ab <em>Ce produit unique propose une r\u00e9p\u00e9tition du message \u00e0 une cible qui m\u00e9morisera plus facilement l\u2019information.<\/em> \u00bb<\/p>\n<p>D\u00e8s la fin du mois, pour le m\u00eame prix et sur tous les formats \u00e0 partir d\u2019un quart de page, l\u2019e-read propose un relais sur les supports digitaux aupr\u00e8s des lecteurs engag\u00e9s du Soir et de Sudpresse. \u00ab <em>Toutes les zones de lecture, \u00e0 distinguer de celle du surf, sur nos sites proposeront des publicit\u00e9s prints int\u00e9gr\u00e9es et adapt\u00e9es au web. Mais cela restera le m\u00eame visuel<\/em> \u00bb, explique <strong>Thierry Hugot<\/strong>, Directeur Marketing &amp; Sales de Rossel. De quoi garantir l\u2019exposition d\u2019un message publicitaire dans un contexte qualitatif et r\u00e9p\u00e9t\u00e9 aupr\u00e8s des prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, les marques Rossel font peau neuve et ont d\u00e9cid\u00e9 de d\u00e9velopper l\u2019e-read, un nouveau mod\u00e8le publicitaire pour les plateformes Le Soir et Sudpresse. Le but ? Reprendre sur ces plateformes digitales toutes les publicit\u00e9s du papier.<\/p>\n","protected":false},"author":4,"featured_media":151692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13672,7989,7869,56,1548,10059],"class_list":["post-151690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-e-read","tag-le-soir-fr","tag-rossel-fr","tag-rossel-advertising","tag-sudpresse-fr","tag-thierry-hugot-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rossel Advertising pr\u00e9sente : l\u2019e-read, des publicit\u00e9s identiques en print et digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/rossel-advertising-presente-le-read-des-publicites-identiques-en-print-et-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossel Advertising pr\u00e9sente : l\u2019e-read, des publicit\u00e9s identiques en print et digital\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, les marques Rossel font peau neuve et ont d\u00e9cid\u00e9 de d\u00e9velopper l\u2019e-read, un nouveau mod\u00e8le publicitaire pour les plateformes Le Soir et Sudpresse. 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