{"id":151591,"date":"2020-01-21T10:43:55","date_gmt":"2020-01-21T09:43:55","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=151591"},"modified":"2020-01-21T14:29:11","modified_gmt":"2020-01-21T13:29:11","slug":"mediacom-remporte-lappel-doffre-de-puilaetco","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/","title":{"rendered":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco"},"content":{"rendered":"<p>Apr\u00e8s un pitch m\u00e9dia auquel Be Connect, IPG Mediabrands et Space ont \u00e9galement particip\u00e9, <strong>Puilaetco<\/strong> a d\u00e9cid\u00e9 de conclure un partenariat avec <strong>MediaCom<\/strong>. L&rsquo;agence media fournira la recommandation strat\u00e9gique, l&rsquo;optimisation et l&rsquo;analyse des performances des m\u00e9dias en ligne et hors ligne de la banque priv\u00e9e.<\/p>\n<p>L&rsquo;achat des m\u00e9dias sera assur\u00e9 par <strong>Space<\/strong>, l&rsquo;une des agences partenaires de MediaCom. La collaboration commence avec effet imm\u00e9diat pour un an et sera renouvel\u00e9e apr\u00e8s \u00e9valuation. Les premi\u00e8res actions concr\u00e8tes sont pr\u00e9vues dans le courant du mois f\u00e9vrier.<\/p>\n<p><strong>Chlo\u00e9 Dungelhoeff<\/strong>, Head of Marketing &amp; Communication de Puilaetco : <em>\u00ab Bien que tous les partenaires consult\u00e9s aient fait preuve d&rsquo;un professionnalisme, d&rsquo;un enthousiasme et d&rsquo;une cr\u00e9ativit\u00e9 \u00e9normes, nous avons \u00e9t\u00e9 s\u00e9duits par l&rsquo;approche tr\u00e8s appropri\u00e9e de MediaCom pour nous guider dans la mise en \u0153uvre de notre strat\u00e9gie de positionnement li\u00e9e \u00e0 notre nouvelle marque et \u00e0 notre slogan &lsquo;Pour une vie plus enrichissante&rsquo;. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La banque priv\u00e9e Puilaetco du groupe Quintet Private Bank a d\u00e9cid\u00e9 de confier \u00e0 MediaCom (GroupM) la recommandation strat\u00e9gique, l&rsquo;optimisation et l&rsquo;analyse des performances de ses m\u00e9dias en ligne et hors ligne.<\/p>\n","protected":false},"author":4,"featured_media":148583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[13663,7139,13662],"class_list":["post-151591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-chloe-dungelhoeff-fr","tag-pitch-fr","tag-puilaetco-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCom remporte l\u2019appel d\u2019offre de Puilaetco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco\" \/>\n<meta property=\"og:description\" content=\"La banque priv\u00e9e Puilaetco du groupe Quintet Private Bank a d\u00e9cid\u00e9 de confier \u00e0 MediaCom (GroupM) la recommandation strat\u00e9gique, l&#039;optimisation et l&#039;analyse des performances de ses m\u00e9dias en ligne et hors ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-21T09:43:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-21T13:29:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"296\" \/>\n\t<meta property=\"og:image:height\" content=\"296\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco\",\"datePublished\":\"2020-01-21T09:43:55+00:00\",\"dateModified\":\"2020-01-21T13:29:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\"},\"wordCount\":183,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png\",\"keywords\":[\"Chloe Dungelhoeff\",\"pitch\",\"Puilaetco\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\",\"name\":\"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png\",\"datePublished\":\"2020-01-21T09:43:55+00:00\",\"dateModified\":\"2020-01-21T13:29:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png\",\"width\":296,\"height\":296},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/","og_locale":"fr_FR","og_type":"article","og_title":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco","og_description":"La banque priv\u00e9e Puilaetco du groupe Quintet Private Bank a d\u00e9cid\u00e9 de confier \u00e0 MediaCom (GroupM) la recommandation strat\u00e9gique, l'optimisation et l'analyse des performances de ses m\u00e9dias en ligne et hors ligne.","og_url":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/","og_site_name":"MediaSpecs","article_published_time":"2020-01-21T09:43:55+00:00","article_modified_time":"2020-01-21T13:29:11+00:00","og_image":[{"width":296,"height":296,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco","datePublished":"2020-01-21T09:43:55+00:00","dateModified":"2020-01-21T13:29:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/"},"wordCount":183,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png","keywords":["Chloe Dungelhoeff","pitch","Puilaetco"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/","url":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/","name":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png","datePublished":"2020-01-21T09:43:55+00:00","dateModified":"2020-01-21T13:29:11+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/11\/mediacom-vierkant.png","width":296,"height":296},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/mediacom-remporte-lappel-doffre-de-puilaetco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"MediaCom remporte l\u2019appel d\u2019offre de Puilaetco"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/151591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=151591"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/151591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/148583"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=151591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=151591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=151591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}