{"id":151111,"date":"2020-01-14T11:08:08","date_gmt":"2020-01-14T10:08:08","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=151111"},"modified":"2020-01-14T13:53:37","modified_gmt":"2020-01-14T12:53:37","slug":"fermeture-de-la-plate-forme-de-commerce-storesquare-le-28-fevrier","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/fermeture-de-la-plate-forme-de-commerce-storesquare-le-28-fevrier\/","title":{"rendered":"Fermeture de la plate-forme d&rsquo;e-commerce Storesquare le 28 f\u00e9vrier"},"content":{"rendered":"<p>Le 28 f\u00e9vrier prochain, <strong>Storesquare<\/strong>, la plate-forme d\u2019e-commerce destin\u00e9e aux PME et commer\u00e7ants locaux, d\u00e9tenue \u00e0 65% par <strong>Roularta Media Group<\/strong>, cessera ses activit\u00e9s. Storesquare avait pour mission de regrouper les webshops des commer\u00e7ants locaux sur une plate-forme unique afin de r\u00e9sister face aux grands acteurs du commerce en ligne.<\/p>\n<p>Bien que la plate-forme ait connu une belle croissance en attirant un grand nombre de visiteurs, elle n\u2019a pas r\u00e9sist\u00e9 \u00e0 l\u2019augmentation perp\u00e9tuelle de la concurrence. Outre les pertes financi\u00e8res enregistr\u00e9es par Roularta avec Storesquare, les raisons principales de la fermeture sont : la pression sur les prix li\u00e9e \u00e0 la concurrence en ligne, le temps consacr\u00e9 \u00e0 la gestion d&rsquo;une boutique en ligne et les co\u00fbts associ\u00e9s \u00e0 l&#8217;emballage, \u00e0 l&rsquo;exp\u00e9dition et aux retours. Des co\u00fbts qui se traduisent par un b\u00e9n\u00e9fice inf\u00e9rieur que lors de la vente en magasin.<\/p>\n<p>N\u00e9anmoins, certains commer\u00e7ants participants ont pu profiter des avantages de Storesquare. Ce sont surtout les ventes d\u2019un assortiment unique dans des cat\u00e9gories sp\u00e9cifiques, telles que les v\u00eatements, les chaussures et les jouets, qui ont connu une belle croissance sur Storesquare. Les autres cat\u00e9gories n\u2019ont pas remport\u00e9 le succ\u00e8s esp\u00e9r\u00e9 pour les raisons \u00e9voqu\u00e9es pr\u00e9c\u00e9demment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 28 f\u00e9vrier prochain, Storesquare, la plate-forme d\u2019e-commerce d\u00e9tenue \u00e0 65% par Roularta, cessera ses activit\u00e9s. Storesquare regroupait les webshops des commer\u00e7ants locaux sur une plate-forme.<\/p>\n","protected":false},"author":4,"featured_media":151102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7408,43,9171],"class_list":["post-151111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-e-commerce-fr","tag-roularta-media-group","tag-storesquare-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fermeture de la plate-forme d&#039;e-commerce Storesquare le 28 f\u00e9vrier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/fermeture-de-la-plate-forme-de-commerce-storesquare-le-28-fevrier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fermeture de la plate-forme d&#039;e-commerce Storesquare le 28 f\u00e9vrier\" \/>\n<meta property=\"og:description\" content=\"Le 28 f\u00e9vrier prochain, Storesquare, la plate-forme d\u2019e-commerce d\u00e9tenue \u00e0 65% par Roularta, cessera ses activit\u00e9s. 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