{"id":148919,"date":"2019-11-25T14:53:46","date_gmt":"2019-11-25T13:53:46","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=148919"},"modified":"2019-11-25T16:46:38","modified_gmt":"2019-11-25T15:46:38","slug":"roularta-media-et-edition-ventures-en-partenariat-pour-le-display-et-la-video","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/roularta-media-et-edition-ventures-en-partenariat-pour-le-display-et-la-video\/","title":{"rendered":"Roularta Media et Edition Ventures en partenariat pour le display et la vid\u00e9o"},"content":{"rendered":"

\u00c0 partir du 1er janvier, Edition Ventures<\/strong> confie la r\u00e9gie exclusive de toutes les campagnes d’affichage et de vid\u00e9os sur ses sites web \u00e0 Roularta Media<\/strong>. Avec l\u2019ajout des sites Edition Ventures, Roularta Media devient le leader du march\u00e9 pour les groupes cibles f\u00e9minins, y compris dans le segment haut de gamme.<\/p>\n

Il est donc possible pour les annonceurs et les agences m\u00e9dia de r\u00e9server des campagnes d\u2019affichage et vid\u00e9o sur les sites de Elle, Marie Claire, Psychologies, L\u2019Officiel, Feeling, GAEL et les Weekends chez une seule r\u00e9gie, afin de communiquer avec des groupes cibles f\u00e9minins haut de gamme. Pour les groupes cibles f\u00e9minins plus larges, les annonceurs seront \u00e9galement en mesure de renforcer leur port\u00e9e gr\u00e2ce aux sites de Femmes d\u2019Aujourd’hui, Flair et Plus Magazine. Un univers f\u00e9minin de 4.500.000 visiteurs uniques par mois.<\/p>\n

Le portefeuille de \u00ab marques d\u2019int\u00e9r\u00eat sp\u00e9cial \u00bb, destin\u00e9 aux femmes, se renforce \u00e9galement consid\u00e9rablement chez Roularta Media avec des publications culinaires (Libelle Lekker \/ Femmes D\u00e9lices + Elle-eten \/ Elle-\u00e0-table), sur l\u2019\u00e9ducation (Libelle Mama \/ Femmes Maman), le bien-vivre (Libelle Nest \/ Femmes Nest), la d\u00e9co (Actief Wonen \/ D\u00e9co Id\u00e9es) et le bien-\u00eatre (Psychologies).<\/p>\n

Roularta Media proposera d\u2019int\u00e9ressants packs d\u2019affichage et de vid\u00e9os ainsi que des campagnes sp\u00e9cifiques au sein d\u2019une ou plusieurs de ces marques f\u00e9minines fortes. Ceci \u00e0 la fois en n\u00e9erlandais et en fran\u00e7ais.<\/p>\n

Bernard de Wasseige<\/strong>, CEO d’Edition Ventures : \u00ab Nous sommes persuad\u00e9s que notre partenariat sur le F\u00e9minin et le F\u00e9minin Haut de Gamme va se d\u00e9velopper avec succ\u00e8s, car il r\u00e9pond clairement aux attentes du march\u00e9. En outre, il nous permet d\u2019initier une collaboration constructive entre Edition Ventures et Roularta dans laquelle chaque partie am\u00e8ne des atouts. \u00bb<\/em><\/p>\n

Philippe Belpaire<\/strong>, General Manager de Roularta Media\u00a0: \u00ab Je suis heureux que nous puissions r\u00e9unir nos forces avec Edition Ventures. Cela nous donne une position unique sur le march\u00e9 belge. Notre collaboration met en \u00e9vidence l\u2019importance d\u2019un contexte valorisant qui devient de plus en plus important en raison de la sensibilisation croissante des utilisateurs \u00e0 la vie priv\u00e9e et la pression sur les 3rd party cookies. Nos packs f\u00e9minins existants \u00e9taient d\u00e9j\u00e0 fr\u00e9quemment demand\u00e9s dans le march\u00e9. Maintenant nous sommes devenus l\u2019unique point de contact pour toutes les campagnes display et vid\u00e9o, aussi bien directes que programmatiques. L\u2019entente entre les \u00e9quipes est excellente. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 partir du 1er janvier, Edition Ventures confie la r\u00e9gie exclusive de toutes les campagnes d’affichage et de vid\u00e9os sur ses sites web \u00e0 Roularta Media. Il s\u2019agit des titres Elle, Marie Claire, Psychologies, D\u00e9co Id\u00e9es\/Actief Wonen et L\u2019Officiel.<\/p>\n","protected":false},"author":4,"featured_media":148894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[4030,1570,8314,54,9547],"class_list":["post-148919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-bernard-de-wasseige","tag-edition-ventures","tag-philippe-belpaire-fr","tag-roularta-advertising-fr","tag-roularta-advertising-online-fr"],"acf":[],"yoast_head":"\nRoularta Media et Edition Ventures en partenariat pour le display et la vid\u00e9o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/roularta-media-et-edition-ventures-en-partenariat-pour-le-display-et-la-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta Media et Edition Ventures en partenariat pour le display et la vid\u00e9o\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir du 1er janvier, Edition Ventures confie la r\u00e9gie exclusive de toutes les campagnes d'affichage et de vid\u00e9os sur ses sites web \u00e0 Roularta Media. 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