{"id":146567,"date":"2019-10-07T11:11:41","date_gmt":"2019-10-07T09:11:41","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=146567"},"modified":"2019-10-11T13:13:23","modified_gmt":"2019-10-11T11:13:23","slug":"pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/","title":{"rendered":"PUB s\u2019est entretenu avec Laura Visco\u00a0: \u00ab\u00a0Normal c\u2019est ennuyeux\u00a0\u00bb"},"content":{"rendered":"

L\u2019Argentine Laura Visco, Deputy Executive Creative Director de 72andSunny Amsterdam, est \u00e0 l\u2019origine de l\u2019incroyable ‘Is It Ok for Guys?’, une campagne sur la \u00ab masculinit\u00e9 toxique \u00bb pour Axe. Celle-ci a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9e aux finalistes du AdAge’s Creative Director of the Year Awards en 2018. Visco est convaincue que la publicit\u00e9 et un moyen par lequel le changement social peut s\u2019op\u00e9rer tout comme elle peut influencer sur la perception et la culture des personnes.<\/p>\n

Les abonn\u00e9s de PUB peuvent lire l\u2019interview compl\u00e8te sur PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Laura Visco a d\u00e9croch\u00e9, en 2018, une place aux AdAges\u2019s Creative Director of the Year Awards avec sa campagne \u2018Is it Ok for Guys\u2019 pour Axe. Elle a eu un entretien avec PUB, le titre belge de presse professionnelle en marketing.<\/p>\n","protected":false},"author":4,"featured_media":146538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,7886],"tags":[13118,13117,9932],"class_list":["post-146567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ongedefinieerd-fr","tag-72andsunny-fr","tag-laura-visco-fr","tag-pub-fr"],"acf":[],"yoast_head":"\nPUB s\u2019est entretenu avec Laura Visco\u00a0: \u00ab\u00a0Normal c\u2019est ennuyeux\u00a0\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUB s\u2019est entretenu avec Laura Visco\u00a0: \u00ab\u00a0Normal c\u2019est ennuyeux\u00a0\u00bb\" \/>\n<meta property=\"og:description\" content=\"Laura Visco a d\u00e9croch\u00e9, en 2018, une place aux AdAges\u2019s Creative Director of the Year Awards avec sa campagne \u2018Is it Ok for Guys\u2019 pour Axe. Elle a eu un entretien avec PUB, le titre belge de presse professionnelle en marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T09:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-11T11:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/10\/Laura-Visco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"PUB s\u2019est entretenu avec Laura Visco\u00a0: \u00ab\u00a0Normal c\u2019est ennuyeux\u00a0\u00bb\",\"datePublished\":\"2019-10-07T09:11:41+00:00\",\"dateModified\":\"2019-10-11T11:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/\"},\"wordCount\":105,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/pub-sest-entretenu-avec-laura-visco-normal-cest-ennuyeux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/10\/Laura-Visco.jpg\",\"keywords\":[\"72andSunny\",\"Laura Visco\",\"PUB\"],\"articleSection\":[\"Media - 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