{"id":146114,"date":"2019-09-30T10:00:54","date_gmt":"2019-09-30T08:00:54","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=146114"},"modified":"2019-10-04T13:47:46","modified_gmt":"2019-10-04T11:47:46","slug":"quand-guillaume-boutin-de-proximus-tend-la-main-au-marche","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/quand-guillaume-boutin-de-proximus-tend-la-main-au-marche\/","title":{"rendered":"Quand Guillaume Boutin de Proximus tend la main au march\u00e9"},"content":{"rendered":"<p>Invit\u00e9 du dernier lunch de la BMMA, Guillaume Boutin, chief consumer market officer chez Proximus, a \u00e9voqu\u00e9 le changement de mod\u00e8le publicitaire qui attend la t\u00e9l\u00e9vision sous toutes ses formes.<\/p>\n<p>Pour l&rsquo;orateur, il s&rsquo;agit de se serrer les coudes face aux Gafan. \u00ab\u00a0<em>Prenons Apple, Google et Amazon. Elles ont toutes d\u00e9velopp\u00e9 un contr\u00f4le de la cha\u00eene de valeurs qui s&rsquo;intensifie.<\/em>\u00a0\u00bb<\/p>\n<p><a href=\"https:\/\/pub.be\/fr\/quand-guillaume-boutin-proximus-tend-la-main-au-marche\/\">Plus d\u2019infos sur PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Provided by PUB] Invit\u00e9 du dernier lunch de la BMMA, Guillaume Boutin de Proximus a \u00e9voqu\u00e9 le changement de mod\u00e8le publicitaire qui attend la t\u00e9l\u00e9vision sous toutes ses formes. Pour l&rsquo;orateur, il s&rsquo;agit de se serrer les coudes face aux Gafan.<\/p>\n","protected":false},"author":4,"featured_media":142795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7965,13071,9932],"class_list":["post-146114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bmma-lunch-fr","tag-guillaume-boutin-fr","tag-pub-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand Guillaume Boutin de Proximus tend la main au march\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/quand-guillaume-boutin-de-proximus-tend-la-main-au-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Guillaume Boutin de Proximus tend la main au march\u00e9\" \/>\n<meta property=\"og:description\" content=\"[Provided by PUB] Invit\u00e9 du dernier lunch de la BMMA, Guillaume Boutin de Proximus a \u00e9voqu\u00e9 le changement de mod\u00e8le publicitaire qui attend la t\u00e9l\u00e9vision sous toutes ses formes. 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