{"id":142637,"date":"2019-08-21T10:00:35","date_gmt":"2019-08-21T08:00:35","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=142637"},"modified":"2019-08-21T10:14:54","modified_gmt":"2019-08-21T08:14:54","slug":"isobar-soffre-une-tournee-minerale","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/isobar-soffre-une-tournee-minerale\/","title":{"rendered":"Isobar s\u2019offre une Tourn\u00e9e Min\u00e9rale"},"content":{"rendered":"<p><strong>Isobar<\/strong> a remport\u00e9 le pitch pour l\u2019\u00e9dition 2020 de <strong>Tourn\u00e9e Min\u00e9rale<\/strong>, l\u2019initiative de la Fondation contre le Cancer et du Vlaams Expertisecentrum Alcohol en andere Drugs (VAD), invitant les belges \u00e0 ne pas boire d\u2019alcool durant le mois de f\u00e9vrier.<\/p>\n<p>Isobar aura pour t\u00e2che de d\u00e9velopper une campagne dont l\u2019objectif est de faire participer un maximum de belges \u00e0 ce rendez-vous national.<\/p>\n<p>Jonathan Deleener, Collaborateur Communication chez VAD : <em>\u00ab Apr\u00e8s trois ans, il \u00e9tait temps de rafra\u00eechir notre approche. La proposition d\u2019Isobar nous a convaincu, avec une solution qui permet d\u2019activer nos partenaires locaux et de montrer que la campagne vit. L\u2019enthousiasme de l\u2019\u00e9quipe Isobar a \u00e9t\u00e9 contagieux. \u00bb<\/em><\/p>\n<p>Fred Dorsimont, Managing Director d\u2019Isobar : <em>\u00ab Tourn\u00e9e Min\u00e9rale est une occasion incontournable d\u2019encourager des comportements plus sains. C\u2019est pourquoi nous avons abord\u00e9 le brief comme un challenge comportemental plut\u00f4t que communicationnel. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isobar a remport\u00e9 le pitch pour l\u2019\u00e9dition 2020 de Tourn\u00e9e Min\u00e9rale, l\u2019initiative de la Fondation contre le Cancer et du Vlaams Expertisecentrum Alcohol en andere Drugs (VAD), invitant les belges \u00e0 ne pas boire d\u2019alcool durant le mois de f\u00e9vrier.<\/p>\n","protected":false},"author":7,"featured_media":142640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[8347,12703,12706,12704,12705],"class_list":["post-142637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-dentsu-international-belgium-fr","tag-fred-dorsimont-fr","tag-isobar-fr","tag-jonathan-deleener-fr","tag-tournee-minerale-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isobar s\u2019offre une Tourn\u00e9e Min\u00e9rale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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