{"id":141160,"date":"2019-07-17T08:28:18","date_gmt":"2019-07-17T06:28:18","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=141160"},"modified":"2019-07-17T12:45:00","modified_gmt":"2019-07-17T10:45:00","slug":"s4m-ouvre-un-nouveau-bureau-en-belgique-dirige-par-ruben-geeraerts","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/s4m-ouvre-un-nouveau-bureau-en-belgique-dirige-par-ruben-geeraerts\/","title":{"rendered":"S4M ouvre un bureau en Belgique dirig\u00e9 par Ruben Geeraerts"},"content":{"rendered":"<p>Le <strong>Drive-to-Store<\/strong> prend une part de plus en plus importante dans les efforts publicitaires des marques du monde entier et la Belgique n\u2019y fait pas exception. En 2018, d\u00e9j\u00e0 44% du budget publicitaire des retailers ont \u00e9t\u00e9 attribu\u00e9s \u00e0 la g\u00e9n\u00e9ration de trafic en magasin. Une proportion qui devrait augmenter en 2023 pour atteindre 62%.<\/p>\n<p>Pour r\u00e9pondre \u00e0 cette demande croissante, l\u2019adtech fran\u00e7aise <strong>S4M<\/strong> ouvre un nouveau bureau \u00e0 Bruxelles pour le march\u00e9 Benelux. Fond\u00e9e \u00e0 Paris en 2011, S4M compte plus de 180 employ\u00e9s dans 10 bureaux r\u00e9partis aux Etats-Unis, en Europe, en Asie-Pacifique et en Am\u00e9rique du Sud.<\/p>\n<p>S4M met \u00e0 disposition des annonceurs et agences m\u00e9dia une technologie de publicit\u00e9 unique permettant de g\u00e9n\u00e9rer, mesurer et optimiser en temps r\u00e9el les visites incr\u00e9mentales en points de vente physiques et en ligne.<\/p>\n<p><strong>Ruben Geeraerts<\/strong>, Country Manager de S4M Benelux : <em>\u201cLes pays du B\u00e9n\u00e9lux, et en particulier la Belgique, sont des pays remplis d\u2019opportunit\u00e9s pour une adtech mobile comme S4M. En Belgique, 84% de la population poss\u00e8de un smartphone contre 68% en moyenne dans les pays d\u2019Europe de l\u2019Ouest. Avoir une pr\u00e9sence physique dans la r\u00e9gion \u00e9tait donc devenu une \u00e9vidence. D\u2019autant plus qu\u2019aujourd\u2019hui, peu d\u2019acteurs du Drive-to-Store sont pr\u00e9sents sur ce march\u00e9. Nous apportons donc une r\u00e9elle plu-value puisque nous permettons aux marques de r\u00e9concilier monde digital et monde physique pour les aider \u00e0 g\u00e9n\u00e9rer plus de trafic dans leurs magasins gr\u00e2ce au digital\u201d<\/em>.<\/p>\n<p>Install\u00e9 depuis maintenant 6 mois, le nouveau bureau compte d\u00e9j\u00e0 4 membres, dont Ruben Geeraerts. Pr\u00e9c\u00e9demment au poste de Publishing &amp; Display Manager chez Dentsu Aegis Network, il commence sa carri\u00e8re en 2007 dans l\u2019achat audiovisuel. En 2009, il se sp\u00e9cialise dans le digital et travaille parmi trois des plus grandes agences m\u00e9dias : Havas Media, Mindshare et Dentsu Aegis Network.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-141161 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/07\/Ruben-Geeraerts.jpg\" alt=\"\" width=\"361\" height=\"475\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9pondre \u00e0 la demande croissante de drive-to-store, l\u2019adtech fran\u00e7aise ouvre un bureau \u00e0 Bruxelles. S4M a d\u00e9velopp\u00e9 une technologie permettant de g\u00e9n\u00e9rer, mesurer et optimiser en temps r\u00e9el les visites en points de vente physiques et en ligne.<\/p>\n","protected":false},"author":7,"featured_media":141158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8347,102,94,12637,12638],"class_list":["post-141160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-dentsu-international-belgium-fr","tag-havas-media-belgium","tag-mindshare-fr","tag-ruben-geeraerts-fr","tag-s4m-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S4M ouvre un bureau en Belgique dirig\u00e9 par Ruben Geeraerts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/s4m-ouvre-un-nouveau-bureau-en-belgique-dirige-par-ruben-geeraerts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S4M ouvre un bureau en Belgique dirig\u00e9 par Ruben Geeraerts\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9pondre \u00e0 la demande croissante de drive-to-store, l\u2019adtech fran\u00e7aise ouvre un bureau \u00e0 Bruxelles. 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