1.0MediaSpecshttps://www.mediaspecs.be/fr/MediaSpecshttps://www.mediaspecs.be/fr/White Paper Viewable Impressionsrich600338<blockquote class="wp-embedded-content" data-secret="EjNK44qmpS"><a href="https://www.mediaspecs.be/fr/insights/white-paper-viewable-impressions/">White Paper Viewable Impressions</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mediaspecs.be/fr/insights/white-paper-viewable-impressions/embed/#?secret=EjNK44qmpS" width="600" height="338" title="« White Paper Viewable Impressions » — MediaSpecs" data-secret="EjNK44qmpS" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Campaigns measuring viewability or specifically viewable ad impressions are today proving to deliver on the drive towards quality for brand advertisers as they seek guarantees for their marketing investments. Viewability is equally bolstering premium grade publishers as they are able to improve trade by demonstrating access to higher quality inventory with a higher ‘opportunity to […]https://www.mediaspecs.be/wp-content/uploads/2016/12/iab-europe.png224204