Étiquette : mobile

Report: Mobile Geotargeting

This report describes how geotargeting works and the opportunities it creates for advertisers with the aim of educating the market.   Geotargeting is about reaching a target group on the basis of geographic criteria. It involves taking account...

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IAB Europe Programmatic Trading White Paper

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix.   The launch of IAB ...

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