Un "agency trading desk" est une branche spécialisée d'une grande agence média qui utilise des technologies, qu'elles soient développées en interne ou non, et une DSP (Demand-Side Platform) pour l'achat et l'optimisation d'impressions et d'audie...
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A sell side platform (SSP), also called sell side optimiser, inventory aggregator and yield optimiser, is a technology platform that provides outsourced media selling and ad network management services for publishers. A sell side platform business mo...
Suite de l'articleA demand side platform (DSP), also called buy side optimiser and buy side platform, is a technology platform that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms, ofte...
Suite de l'articleOnline auction marketplace where advertisers acquire third party data that helps them better reach their target audiences with display. Data Exchanges were created as marketplaces where Online Data Providers could sell their data directly to DSPs and...
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