Étiquette : digital advertising

GroupM Brand Safety Guide

The Brand Safety Team of GroupM have released their Brand Safety Guide, providing best practices to protect organizations from potential financial, legal and reputational risk in the digital inventory supply chain.

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IAB Europe Programmatic Trading White Paper

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital advertising mix.   The launch of IAB ...

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