Long-tail ad inventory is aggregated inventory from less popular or well-known publisher sources. Programmatic enables advertisers to combine disparate sources of long-tail inventory to reach highly targeted niche audiences....
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A sell side platform (SSP), also called sell side optimiser, inventory aggregator and yield optimiser, is a technology platform that provides outsourced media selling and ad network management services for publishers. A sell side platform business mo...
Suite de l'articleThe total number of ad impressions that a website can sell over time (usually specified per month)....
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