Second price auction
Second price auctions means the winner of an ad impression pays just one cent more than the next highest bidder. This limits the risk of overpaying for impressions and maintains efficiency in programmatic....
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Étiquette : ad impression
Bot traffic (non-human traffic)
Bot traffic consists of ad impressions made by bots rather than humans. Bots, or web robots, are software applications that perform simple tasks on the Internet. While they have some constructive uses, they are most often associated with fraudulent a...
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A sell side platform (SSP), also called sell side optimiser, inventory aggregator and yield optimiser, is a technology platform that provides outsourced media selling and ad network management services for publishers. A sell side platform business mo...
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The total number of ad impressions that a website can sell over time (usually specified per month)....
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