Le jeudi 17 mai s’est tenue la soirée annuelle des AMMA Awards, qui se déroulait cette année à Brussels Expo.
Mindshare, JCDecaux et Marie-Noëlle De Greef d’ING sont les grands gagnants respectifs d’agence média, régie et annonceur de l’année.
Mindshare a également remporté le prix de Best Use of Native & Content. Les autres catégories ont été remportées par PHD Media (2x), Space, UM, SBS Belgium et CIM.
Ci-dessous, vous trouverez la liste complète des gagnants.
MEDIA AGENCY OF THE YEAR
Winner: Mindshare
Nominees: Outsight and PHD Media
MEDIA SALES HOUSE OF THE YEAR
Winner: JCDecaux
Nominees: SBS Belgium and Google Belgium
BEST USE OF INTERACTIVE
Gold: UM – Fanta (Halloween)
Silver: Appiness – vtwonen & Spott
Bronze: Mindshare – 20th Century Fox (The Boss Baby)
INNOVATION & DEVELOPMENT OF THE YEAR
Gold: SBS Belgium – Smart Ad
Silver: JCDecaux – Smartcontent
Bronze : Wavemaker Belgium – Data Challenge
BEST MEDIA STRATEGY
Gold: PHD Media – Base (The Liquid Campaign)
Silver: Zenith – Sanofi Allegra (Turning Barriers into Opportunities)
Bronze: PHD Media – Telenet Business (Digitale Versnelling)
BEST USE OF DATA & PERFORMANCE MARKETING
Gold: Space, Digipolitans & JUSt (maintenant Pivott) – Proximus (New Media Data Driven Sales Engine)
Silver: Semetis & OMD – Carglass (Data Driven Creativity & Automation)
Bronze: Initiative – Media Markt (Black Friday)
MEDIA ADVERTISER OF THE YEAR
Winner: Marie-Noëlle De Greef (ING)
Nominees: Christine Jean (AG Insurance) and Deirdre Keustermans (20th Century Fox)
MEDIA RESEARCH OF THE YEAR
Gold: CIM, Be Mobile & MGE Data – CIM OOH Survey 2017
Silver: Welcome Media & GfK – Journey of In-Home Advertising
Bronze: IP, GfK & Ivox – Audio Observer
BEST CREATIVE MEDIA USE
Gold: PHD Media, TBWA & Mediahuis – Play Sports (Live Preroll)
Silver: Initiative – Lotto (Parce que c’est possible)
Bronze: Space & Outsight – H&M (Fashion Vending Machine)
BEST USE OF NATIVE & CONTENT
Gold: Mindshare – Solo (Open Kitchen)
Silver: Space & DDB – Volkswagen (Behind the Wheel)
Bronze: PHD Media – Telenet (Game of Thrones new season)
