Hybrid Channel Planner (Media Expert)

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Working as part of our integrated media agency, the Hybrid Channel Planner develops and presents strategic media recommendations for a range of clients. You will negotiate, purchase and monitor advertising space for several media and airtime on behalf of clients. Working closely with the Account team in the agency, your role is multi-tasking over a number of projects, ensuring quality is never compromised. By combining creative thinking with factual analysis you’ll develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.

Responsibilities

As a Hybrid Channel Planner, you’ll:

  • work with the client and the account team to understand the client’s business
    objectives and advertising strategy
  • identify target audiences and analyze their characteristics, behavior and media
    habits
  • recommend the most appropriate types of media to use, as well as the most
    effective time spans and locations. For this position the focus will be on print,
    OOH, radio and television
  • work with the media colleagues and other departments in-house
  • manage client relationships
  • negotiating the best price, quality and placement of advertisements
  • keeping up to date with fluctuations in popularity ratings and developments in
    the industry
  • maintaining good relationships with media sales staff
  • managing media bookings

Skills

You’ll need:

  • commercial flair
  • good interpersonal, negotiation and communication skills, for liaising with
    colleagues, clients and publishers
  • strong analytical and organizational skills
  • the ability to work with IT resources such as media planning tools
  • to be bilingual (FR/DU)
  • your capacity to be flexible and to can work within short deadlines
  • enthusiasm, curiosity and team spirit

Experience

Ideally with experience in a customer service, sales house or media agency.
Interest in media and new trends is required.

Interested? You can find more information about the job through this link.

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