Warc’s Analysis of the Cannes Lions Creative Effectiveness Awards

What lessons on creative effectiveness can you learn from this year`s winners and shortlisted entries at Cannes Lions? What tips do the Creative Effectiveness Grand Prix winner and Jury have to share? Warc have analysed over 140 Cannes Creative Effectiveness Lions entries to draw conclusions on what helped their creative work produce a measurable and proven impact on a client`s business.

Explore analysis on effective media, creative approaches and metrics

• Read insights from Wendy Clark (SVP, Global Sparkling Brand Center, Coca-Cola)
• Find out how Grand Prix winner, ‘Live Test Series` for Volvo Trucks boosted sales with an original twist on the product demo concept
• Get effectiveness tips from Suzanne Powers (Global CSO, McCann), Jonny Bauer (CSO, Droga5) and Suresh Nair (Global CSO, Grey)