Young people across the world`s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined by 2018. This is the key finding from a new global insight study into changes in mobile behaviour conducted by ZenithOptimedia and GlobalWebIndex.
The research, using GWI`s panel of 200,000 internet users, found that within three years, 16-24 year-olds across 34 of the world`s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined, regardless of their location. Some countries, such as Mexico and Saudi Arabia, have already reached this tipping point.
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