OMD Flash Investissements publicitaires 2015-04
Le document joint contient un aperçu des investissements publicitaires avril 2015....
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PwC study – Global Entertainment & Media Outlook 2014-2019
The total global advertising revenues will rise at a CAGR of 4.7% to 2019. Like consumer revenues, advertising will see digital growth and non-digital resilience: while global digital advertising revenue will rise at a 12.2% CAGR against just 1.2% fo...
Suite de l'articleOMD Flash – CIM Radio Wave 2015-1
La vague 2015-1 de l`étude CIM Radio est parue ce 21 mai 2015. Elle couvre l`écoute du premier trimestre 2015....
Suite de l'articleMedia Consumption Forecasts 2015 by ZenithOptimedia
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4...
Suite de l'articleEuropean Online Advertising reaches a landmark 30.7bn after five consecutive years of double digit growth
At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of 30.7bn in 2014. The AdEx Benchmark research the definitive guide to the state of the European on...
Suite de l'articleOMD Flash Audimetrie 2015-04
Le document joint contient un aperçu de l`audimétrie pour avril 2015 et les premiers résultats de l`étude CIM « Other Screen Monitor »....
Suite de l'articleOMD Flash Investissements publicitaires 2015-03
Le document joint contient un aperçu des investissements publicitaires mars 2015....
Suite de l'articlePulsar 2.a: l`efficacité publicitaire mise à nu
En 2014, Space a décroché le Silver AMMA Award Best Media Research 2013 pour la première édition de son étude Pulsar. La suite, Pulsar 2.a, va encore un pas plus loin et démontre que l`attention des consommateurs et les objectifs des publicité...
Suite de l'articleConnected Commerce Global Survey 2015
For the second year, DigitasLBi is publishing the "Connected Commerce Global Survey 2015", the most comprehensive survey on consumer digital behaviour covering device usage, eCommerce practice, shopping habits and trends, mobile, payment and socia...
Suite de l'articleDigital advertising, a key driver for the European digital economy
Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector....
Suite de l'articleConsumer`s mobile devices: new marketing ally for retailers?
On Thursday the 23rd of April, the very first edition of The Digital Society took place at the Googleplex in Brussels. The main theme of this event was focused on how to create consumer & shopper value through digital. Thibaut De Nor...
Suite de l'articleNielsen Global Digital Landscape Report 2015: The battle for eye space in a TV-everywhere world
We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say th...
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