If you read marketing papers, you already know: 121 marketing is a very powerful and efficient medium. If it is used in the right way. Media Marketing Delhaize can help you get the most out of the insights and data to contact your customer in a personal way and generate business.
The topics of this whitepaper:
1. Why it is time now to become personal with your customers,
2. Info on the data and segmentations MMD can use to create relevant target groups for you,
3. How to link your business and campaign objectives to the right CRM-tool(s),
4. Look at long-term solutions to create bonding and brand ambassadors.