As we enter 2020, change in the media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape our industry. The boundaries between paid, owned and earned media are blurring, providing new opportunities for marketing and communication professionals to reach their audiences and new challenges for those seeking to measure and evaluate the effectiveness of media.
There have never been more exciting times in media: but how will these changes impact your business in 2020 and beyond?
Kantar has brought together expert insights and trusted datasets to provide the essential Media Trends & Predictions for marketers, PRs and communications professionals, media owners and agencies:
- What does 5G mean for next-gen connectivity?
- Esports: are you ready to play?
- Influencer marketing: are creators becoming sellers?
- Are we entering a new world of “shopvertising”?
- Will newer audio channels go mainstream in 2020?
- And more…
Discover the full report below.