GroupM se positionne comme force motrice de l’inclusion et du changement constructif avec la publication de la CSR Charter sur la diversité et l’inclusion.
Tous les CEO des agences du groupe soutiennent la charte et s’engagent à mettre en œuvre les 10 principes fondamentaux.
Cette initiative est également une invitation à l’ensemble du secteur de la communication à partager, promouvoir et faire vivre ces valeurs.
Les 10 principes de la charte GroupM sont les suivants :
- Respect & Integrity: everyone should be empowered and feel safe to be themselves at work.
- Equality of opportunities: we select and promote our people on the basis of their qualifications and merit.
- Safe & sound: establish a confidential process for discrimination and harassment complaints. We also create “listening circles” where employees can voice their feelings and concerns in a trustful and safe environment.
- Culture of Empowerment: we regularly hold open safe forums where employees are encouraged to share their feedback on ways of working.
- Never stop learning: we encourage all our employees to develop and deepen their understanding of D&I
- Take local action: we support the Corporate Social Responsibility employee community, as well as all the organizations the community collaborates with.
- Shift the narrative: we leverage the power of advertising to change the wider society and we review our strategies, so that our stories convey and reflect our core D&I principles and values
- Opt for ecology: we help our people to adopt and share sustainability-focused approaches in their professional lives.
- Spread the word: we drive diversity & inclusion change, including our clients, other agencies and suppliers.
- Track impact: we measure the impact of our company’s activities with regards to CSR.
