The best of the media expertise of 2024 on stage! During this yearly event, the 5 nominees in 6 AMMA categories are presented briefly to the public and the jury.

Program

• 10h00 Reception with Coffee
• 10h45 Welcome by UMA Chairman
• 11h00 UMA wrap up
• 11h15 AMMA Categories Part I
  – Best Long-Term Media Strategy
  – Media Sustainable Development Award
• 12h20 Walking Buffet
• 14h00 AMMA Categories Part II
  – Best Use of Performance Marketing
  – Best Creative Media Use
  – Best Use of Data
  – Best Use of Native & Content
• 16h10 Coffee Break
• 16h45 YMCE Winners awarded on stage
  – Best Media Strategy
• 17h30 Conclusions
• 17h45 Networking Drink