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Best Brands Awards

18:30 - 23:00
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The first ever Best Brands Awards were organized in Germany 15 years ago. Its successful concept was soon taken up by several more countries. In Belgium, Serviceplan organizes the Best Brands Awards, in partnership with GfK and Media Marketing. Best Brands combines two aspects of marketing: a brand’s economic success (share of wallet) and emotional impact (share of soul).

Moreover, the consumer gets to decide who takes home the trophies, a quality unique to Best Brands. At the previous Awards ceremony, these trophies were awarded to Colruyt Group, Amazon.com, Gilette and Ikea, in front of over 250 high-profile advertisers.

The 4th Belgian edition of the Best Brands Awards gala will take place March 13. A change to the lauded categories marks this edition. The Best Brands Awards will focus on a single award: Best Product Brand. 350 brands from a variety of 20 areas will be studied and each area will be lauded separately.

During this evening, entertainment will be provided by the duo Lolly Wish and George Bangable. Lolly Wish is Diva Boudoir and official singer at the Crazy Horse cabaret in Paris. The evening promises to be one full of emotion on all levels.

Program

  • 18:30 Welcome
  • 19:00 Cocktail & Walking Dinner
  • 20:00 Ceremony
  • 22:00 Dessert & Open bar